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Customization
Customization refers to the process of producing one-off, bespoke items tailored to meet specific customer requirements.
Mass market
A mass market targets a large, broad audience with standardized products or services designed to appeal to as many people as possible.
Niche market
A niche market is a small, specialized segment of a larger market that focuses on specific customer needs, preferences, or interests.
Specialization
Specialization allows businesses to focus on what they do best, improving efficiency and quality.