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Position map
Position maps, also known as perceptual maps, are visual tools that illustrate how consumers perceive products in relation to competitors.
Positioning
Positioning involves creating a unique image or identity for a product in the minds of consumers.
Segmentation
Segmentation is the process of dividing a market into smaller, distinct groups of consumers who share similar characteristics or needs.
Targeting
Targeting is the process of choosing which market segments to focus marketing efforts on.