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Competitive advantage
The unique attributes or capabilities that allow a business to outperform its competitors. It enables a company to offer superior value to customers, whether through lower costs, differentiated products, superior quality, brand reputation, or innovation.
Goodwill
An intangible asset representing the value of a business’s reputation, customer relationships, brand recognition, or other non-physical advantages.
Intangible Assets
Non-physical assets with value, such as patents, trademarks, copyrights, and goodwill.