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| Marks | Level Descriptor |
|---|---|
| 0 | Either the work does not reach a standard described by the descriptors below or the key concept identified is neither change, creativity, ethics, nor sustainability. |
| 1 | The student demonstrates knowledge of the key concept. |
| 2 | The student describes the connection between the key concept and the organization under study. |
| 3 | The student analyses the connection between the key concept and the organization under study. |
| 4 | The student partially integrates the analysis of the connection between the key concept and the organization under study in the internal assessment. |
| 5 | The student effectively integrates the analysis of the connection between the key concept and the organization under study throughout the internal assessment. |
Effective integration means the key concept is central and explicitly linked to the research question, methodology, analysis, and conclusions.
See the instances below on how and how not to effectively integrate the concept:
Title:
To what extent has Uber’s 2019 acquisition of Postmates increased its profitability?
Excerpt:
Uber's new grocery delivery service demonstrated a high potential for success, a strategic change facilitated by the application and integration of Postmates' technology. This initiative further benefited from the existing brand awareness associated with Uber's foundational service. The incorporation of Postmates' technology specifically introduced a positive change to Uber's grocery delivery operations by significantly enhancing its capabilities and market reach.
Justification:
Title:
To what extent has the Apple Vison Pro contributed to Apple’s global market share in the Extended Reality technologies (XR) sector in 2024?
Excerpt:
This report will be examining Apple’s business decisions of selling such a different product with the newest technology offered to the user to maximize its global market share and make a change its products portfolio by adding a new category of products.
Justification: