| Title page | Includes research question, IB number, session, and word count. |
| Introduction and context | Background on the business and explanation of the issue or problem. |
| Clearly stated research question | The research question is specific, focused, and evaluative. |
| Identification and integration of one key concept | Choose and consistently use one key concept: change, creativity, ethics, or sustainability. |
| Methodology | Explain research methods and sources, including primary and/or secondary research. |
| Application of business management tools and theories | Use relevant business tools, theories, and frameworks to analyze the issue. |
| Analysis and evaluation of findings | Analyze and evaluate findings, linking them to the key concept and research question. |
| Conclusions | Provide direct, evidence-based answers to the research question. |
| Bibliography/References | Full referencing of all sources and supporting documents. |
| Appendices | 3–5 supporting documents from which the majority of the information is drawn. |
