Social Learning Theory
Social Learning Theory
Individuals learn new behaviors, attitudes, and skills by observing and imitating others. Unique aspect: Learning occurs without reinforcement (rewards/punishments). Emphasizes individual capacity to shape behavior and achieve potential.
- Individuals learn behaviours, attitudes, and consequences from others in their social environment.
- Behaviours are acquired through observation and imitation.
- Personality traits do not determine or restrict an athlete's potential due to social learning.
- Respect for coach → Greater inspiration and motivation.
- Coach as a role model → Athletes strive to replicate behaviors.
- Key traits athletes adopt from coaches:
- Work ethic
- Discipline
- Commitment
SLT’s Four Constructs
- Personality structures are cognitive (involving awareness, thinking, learning, and judging). Four key constructs of Social Learning Theory (SLT) and personality:
- Competencies and skills – Knowledge and abilities.
- Beliefs and expectancies – Personal perceptions and predictions.
- Behavioural (evaluative) standards – Internal guidelines for actions.
- Personal goals – Aspirations and motivations.
A. Competencies and Skills
- People judge personality based on how someone speaks or appears (e.g., seeming shy or outgoing).
- Perception of others is influenced by self-competence.
- A person may appear introverted due to a lack of confidence in a task, not because they are naturally shy.
- Behavior is linked to actual skills and self-expectations of performance.
- A young football player may appear timid and unconfident in matches, not because they are naturally shy, but because they lack experience and belief in their skills.
- As they train and improve, they gain confidence, becoming more vocal and assertive on the pitch.
B. Beliefs and Expectancies
- Beliefs → Relate to how the world is.
- Example: How well someone is performing in a team.
- Expectancies → Relate to what an individual thinks will happen in the future.
- Example: What they expect regarding their role in the team.
- A young striker scores multiple goals in training and believes they are improving and impressing the coach.
- Their expectancy is that they will be given a chance to start in the next competitive match.
- If this expectancy is not met (e.g., they remain on the bench), their motivation and confidence may be affected.
C. Behavioral Standards
- Mental standards → Used to judge the worth of a person, thing, or event.
- Behavioural (evaluative) standards → Personal criteria for assessing one's own behavior.
- Personal standards → Essential for motivation and performance.
- Standards are a form of self-evaluation and emotional response:
- Satisfaction → When we meet our standards.
- Dissatisfaction → When we fail to meet our standards.
- This forms an internal guidance system, shaping behavior.
- Contrasts with behaviorist theory, which argues behavior is shaped by external environmental forces.
- A sprinter who aims to run under 10.5 seconds will feel accomplished if they achieve this but frustrated if they don’t.
- A basketball player who practices 100 free throws daily will assess their accuracy; if they meet their goal of 90% accuracy, they feel motivated, but missing too many shots may lead to dissatisfaction.
- A gymnast who sets a personal standard for perfect landings will judge their routine based on execution rather than just competition scores.
D. Personal Goals
- Goal Identification & Realization → Essential for personality development and athletic improvement.
- Awareness of Strengths → Athletes must recognize their abilities to maximize performance potential.Role of Sport Psychologists:
- Use performance profiling to assess an athlete’s strengths and weaknesses.
- Set personalized goals to challenge and enhance performance.
- A sprinter may have strong acceleration but struggle with endurance in the final phase of a race.
- A sport psychologist helps them set a goal to improve stamina through structured interval training and mental resilience exercises.
Social Cognitive Theory: Self-Efficacy
Self-efficacy
Self-efficacy is the belief in one's own ability to succeed in a specific task or performance.
- Strong correlation between self-efficacy and physical performance.
- Increased self-efficacy leads to improved performance.
- Defined as "confidence towards learning."
- Difference Between Self-Efficacy & Self-Esteem:
- Self-efficacy → Belief in one's ability to achieve a task in a specific setting.
- Self-esteem → Overall self-worth and general evaluation of oneself.
What's the difference between self-efficacy and self esteem using a sports example?
How can self-efficacy be manipulated?
Four factors can increase self-efficacy:
- Performance Accomplishments
- Vicarious Experience
- Persuasion
- Physiological State
A. Performance Accomplishments
Performance Profiling
Defined by Morris & Summers (1995) as the strongest predictor of self-efficacy. Performance profiling is a technique used by psychologists to understand how athletes perceive their own performance. Performance profiling helps athletes evaluate strengths, weaknesses, and areas for improvement (Gucciardi & Gordon, 2009).
- Focuses on athletes’ self-perception rather than imposed labels (e.g., extrovert/introvert).
- Encourages self-reflection on what makes them effective.
- Allows athletes to identify how to improve performance based on their ideal version of success.
- A basketball player may rate their shooting accuracy as 8/10, but their coach scores it 6/10.
- Identifying this gap allows them to focus training on shooting drills to improve performance.
- Study by Butler et al. (1993) → Assessed beliefs of 16 boxers and 3 coaches on technical, tactical, and physical qualities before the 1992 Barcelona Olympics.
- Boxers grouped → Brainstormed characteristics of an elite boxer.
- Groups shared their vision of a champion.
- Boxers self-assessed against these characteristics.
- Discrepancies identified → Set goals to reduce gaps between current and ideal performance.
- Pre-Games → Coaches reviewed each boxer’s profile.
- Agreement between athletes & coaches on strengths/weaknesses → Linked to higher medal success.
- Where coach & athlete beliefs aligned, performance profiling accurately reflected performance accomplishments.
B. Vicarious Experience
Vicarious Experience
Vicarious experience is learning by observing others, also called modelling. Seeing a peer succeed can motivate someone to attempt a task they might not have considered.
Positive Effects of VE
- Training with high-achieving peers can inspire improvement.
- Increases self-efficacy, but only if the observer believes they can also succeed.
- Encourages skill acquisition and goal attainment in academics or sports.
Negative Effects of VE
- Observing aggression → Can lead to imitation of undesirable behaviors (e.g., bullying).
- Impressionable individuals may unthinkingly repeat negative social behaviors.
- Highlights the need for careful application of VE to encourage positive outcomes.
- The Inspiring Power of Persuasion (Nelson Mandela & the 1995 Rugby World Cup)
- Mandela’s Presence → Entered the South African Springboks' changing room before the 1995 Rugby World Cup Final.
- Impact on Players →
- Created a sense of unity and national support.
- Symbolized the end of division and the need for unity in South Africa.
- Mandela’s Symbolic Action →
- Wore a Springbok jersey, a symbol previously linked to apartheid.
- Jersey number 6 → Worn by team captain François Pienaar that day.
- Persuasion Beyond Words →
- Inspired through both words and actions.
- Demonstrated the power of sport in healing cultural divides.
- Sent a message of hope and unity: “We have a future together.”
C. Persuasion
Persuasion
Persuasion, as described by Bandura, Morris, and Summers (1995), can take the form of verbal encouragement or action-based influence, often coming from a high-status individual such as a coach or role model. It is most effective when used at the right time, in the right place, and by the right person, helping individuals to overcome challengesand boost self-efficacy.
- Persuasion
- Verbal persuasion → Encourages action through words.
- Action-based persuasion → Influence from a high-status individual can be powerful.
- Example: Being inspired by a respected coach or role model.
- Effectiveness of Persuasion
- Most impactful when used by the right person, at the right time, and in the right place.
- Self-persuasion is crucial for overcoming challenges.
- Use of Imagery in Psychology
- Emotionally charged images can be used to motivate athletes in training.
- Helps regulate arousal before a performance (Morris & Summers, 1995).
- Credibility in Persuasion
- Like vicarious experience (VE) and modelling, persuasion is most effective when it comes from a credible source.
- For self-efficacy, persuasion should be positive, not critical.
- Bradley Wiggins – 2012 Olympics
- Before the road race, Wiggins, fresh off his Tour de France victory, gave an inspiring speech to Team GB.
- As a high-status athlete, his words instilled confidence and belief in his teammates.
- His verbal persuasion reinforced their preparation and ability to succeed, boosting self-efficacy.
D. Physiological State
Physiological State
The physiological state of an athlete plays a crucial role in self-efficacy, as their interpretation of arousal before performance can impact focus and decision-making. High-pressure situations, such as competing in front of an audience, often lead to heightened arousal, which affects attention control.
There are three key dimensions of attention: concentration, which refers to effortful awareness, such as a basketball player listening intently to their coach during a timeout, selective attention, the ability to filter out distractions, like ignoring a loud crowd while focusing on instructions and divided attention, which involves multitasking, such as checking the scoreboard while simultaneously absorbing coaching advice.
Three Dimensions of Attention
- Concentration (Effortful Awareness)
- Ability to focus on key information.
- Example: A basketball player listening intently to their coach’s instructions during a timeout.
- Selective Attention
- Ability to filter out distractions and focus on relevant cues.
- Example: Ignoring a loud crowd while concentrating on the coach’s strategy.
- Divided Attention (Multi-Tasking Ability)
- Ability to coordinate multiple tasks at once.
- Example: Checking the scoreboard while listening to the coach’s instructions.
- Identify and explain two ethical concerns related to the assessment of an athlete's personality. (2 marks)
- Provide an example to illustrate how positive and negative emotions can influence an athlete’s performance. (3 marks)


