Charity brochures persuade by creating empathy: personal stories, emotional imagery, and specific donation amounts.
Target Audience
Brochure audiences are usually already interested: someone picks up a tourism brochure because they are considering a trip.
The audience is signalled through register (formal vs friendly), imagery (families, couples, professionals), and assumed knowledge (medical terms, travel jargon).
Tip
In your analysis, always name the specific audience and explain how the brochure's language and design choices target them.
Interactive question
Why are brochure audiences described as 'already interested'?
Markscheme
Brochure readers are self-selecting: they pick up the brochure because they are already considering the service or destination [1]
Active recall
How does a tourism brochure persuade differently from a health leaflet?
Why are brochure audiences described as "already interested"?
