The following blog post is taken from glitchlab.co.uk, an independent technology and digital culture publication aimed at readers interested in the social and political dimensions of the tech industry.
1 engagement: in digital product design, a metric measuring how much time users spend interacting with a platform, including clicks, scrolls, comments, and time on site.
2 variable reward: a psychological mechanism in which a behaviour is reinforced by unpredictable rather than consistent rewards, shown to produce stronger compulsive behaviour than fixed-ratio reward schedules.
3 algorithm: a set of computational rules used by a platform to determine what content is shown to each user, typically optimised to maximise engagement.
4 News Feed: the personalised stream of content shown to users on Facebook and other social media platforms, curated by an algorithm.
5 Persuasive Technology: an academic field studying how digital products can be designed to change user behaviour; the Persuasive Technology Lab was founded at Stanford University by B.J. Fogg.
How and to what effect does the writer use language and structure to construct the tech industry as a knowing and culpable actor rather than a neutral provider of tools?