IB English A Lang & Lit English Lang & Lit Paper 1 Exemplar Key Definitions

A paid message designed to persuade an audience to buy a product, adopt a behaviour, or support an idea, using a deliberate combination of visual, verbal, and structural techniques.

When two opposing ideas in parallel structure are used to highlight a contrast or conflict.

The IB English Paper 2 task in which students write an essay comparing two literary works studied in class, responding to a general question and demonstrating knowledge of both texts.

The IB English Paper 1 task in which students write an analytical essay on an unseen text, identifying how the author uses language, structure, and style to create meaning and effect.

The gap between what is said or expected and what actually happens.

A metaphor directly equates one thing to another, implying they share qualities.

Visual techniques are the deliberate design choices that shape how we experience a visual text.