IB Digital Society 3.5C Digital Media Dilemmas Key Definitions

The idea that human attention is a scarce, valuable resource that platforms compete to capture and sell to advertisers, shaping media to be as engaging and hard to put down as possible.

The process by which platforms review and remove content that breaks their rules or the law, deciding what is allowed to stay online and what is taken down.

A legal right that gives the creator of a work control over how it is copied, shared, and used, which digital media makes both easy to breach and hard to enforce.

A set of standard licences that let creators keep copyright while granting others clear permission to reuse, remix, or share their work under stated conditions.

The risk that digital media becomes unreadable over time as the formats, software, or hardware needed to open it are no longer supported, threatening long-term preservation.

False or misleading information that spreads online, whether shared by mistake or deliberately, made harder to catch when convincing media can be produced and shared by anyone.