IB Digital Society Topic 3.5C Digital Media Dilemmas Revision Notes (SL/HL)

IB Digital Society Topic 3.5C Digital Media Dilemmas Revision Notes (SL/HL) | RevisionDojo

Written by official IB examiners

3.5C Digital Media Dilemmas

The Pull of Attention

Digital media is often free, so your attention is the product. In the attention economy, platforms compete to capture your time and focus, then sell that attention to advertisers.
This shapes design: infinite feeds, autoplay, notifications, and recommendations are tuned to keep you engaged longer, sliding from useful into compulsive.
Recommendation systems deepen the pull by learning what keeps each person watching, which can narrow what you see and reward whatever provokes the strongest reaction.
The dilemma: the same features that make an app enjoyable are engineered to hold you. So screen-time and addiction worries are partly about design, not only willpower.

Authenticity and Misinformation

Misinformation is false or misleading content, and it spreads easily online, while synthetic media like deepfakes make convincing fakes cheap to produce.
The deeper problem is speed and reach. A dramatic false claim travels faster and wider than the correction that follows it, so far more people see the fake.
Generative tools sharpen this: cheap apps clone a voice, swap a face, or produce a realistic photo of an event that never happened, already used in scam calls and political smears.
This strains authenticity. A photo used to count as strong evidence; now it can be doubted, and even genuine material gets dismissed as fake. When people can no longer tell real from fake, they trust less of what they see, which harms the whole information space.

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Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

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Note

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Tip

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Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

IB Digital Society 3.5C Digital Media Dilemmas Notes

3.5C Digital Media Dilemmas

The Pull of Attention

Authenticity and Misinformation

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

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3.5C Digital Media Dilemmas

The Pull of Attention

Authenticity and Misinformation

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

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Topic 1 - Introduction - Digital Society1 subtopic

Topic 2 - Concepts - Digital Society7 subtopics

Topic 3 - Content - Digital Society7 subtopics

Topic 4 - Contexts - Digital Society7 subtopics

Topic 5 - Challenges and Interventions - Digital Society (HL)3 subtopics

IB Digital Society 3.5C Digital Media Dilemmas Notes

Topic 1 - Introduction - Digital Society1 subtopic

Topic 2 - Concepts - Digital Society7 subtopics

Topic 3 - Content - Digital Society7 subtopics

Topic 4 - Contexts - Digital Society7 subtopics

Topic 5 - Challenges and Interventions - Digital Society (HL)3 subtopics

3.5C Digital Media Dilemmas

The Pull of Attention

Authenticity and Misinformation

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

3.5C Digital Media Dilemmas

The Pull of Attention

Authenticity and Misinformation

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account