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Data
Raw, unprocessed facts that lack context or meaning.
Data linkage
Combining separate datasets about the same people or things so that together they reveal far more than any single dataset could on its own.
Digital systems
Technologies, applications, and platforms that create, store, process, and distribute digital data and information. Smartphones, social media platforms, AI assistants, and robots are all digital systems.
Predictive analytics
Using patterns found in past data to estimate what is likely to happen in the future, from a weather forecast to a product recommendation to a risk score.