IB Digital Society 3.1B Uses of Data Notes

3.1B Uses of Data

The Analytics Ladder

Raw data has no value until it is put to use. The numbers matter only once someone turns them into a description or a decision to act on.

Uses sit on the analytics ladder with four rungs: descriptive (what happened), diagnostic (why), predictive (what next), prescriptive (what to do).

Each rung answers a harder question and is worth more. Digital systems (cheap storage, fast processing) push organisations steadily up the ladder.

Analogy

Analogy

A doctor: describing is reading symptoms, diagnosing is finding the cause, predicting is forecasting the illness.
Prescribing is deciding the treatment. Data can support all four.

Describing and Diagnosing

The most basic use is description: counts, averages, and summaries answer what happened. Most dashboards never go beyond it.

Visualising data as charts, maps, or dashboards makes trends and patterns visible that a table would hide.

Diagnosis, the second rung, asks why: drilling in and splitting data by group or time can point toward causes.

Duis aute irure dolor in reprehenderit

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

Nice try, unfortunately this paywall isn't as easy to bypass as you think. Want to help devleop the site? Join the team at https://revisiondojo.com/join-us. exercitation voluptate cillum ullamco excepteur sint officia do tempor Lorem irure minim Lorem elit id voluptate reprehenderit voluptate laboris in nostrud qui non Lorem nostrud laborum culpa sit occaecat reprehenderit

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

IB Digital Society 3.1B Uses of Data Notes

3.1B Uses of Data

The Analytics Ladder

Describing and Diagnosing

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

3.1B Uses of Data

The Analytics Ladder

Describing and Diagnosing

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

Topic 1 - Introduction - Digital Society1 subtopic

Topic 2 - Concepts - Digital Society7 subtopics

Topic 3 - Content - Digital Society7 subtopics

Topic 4 - Contexts - Digital Society7 subtopics

Topic 5 - Challenges and Interventions - Digital Society (HL)3 subtopics

IB Digital Society 3.1B Uses of Data Notes

Topic 1 - Introduction - Digital Society1 subtopic

Topic 2 - Concepts - Digital Society7 subtopics

Topic 3 - Content - Digital Society7 subtopics

Topic 4 - Contexts - Digital Society7 subtopics

Topic 5 - Challenges and Interventions - Digital Society (HL)3 subtopics

3.1B Uses of Data

The Analytics Ladder

Describing and Diagnosing

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

3.1B Uses of Data

The Analytics Ladder

Describing and Diagnosing

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account