User Journey
Definition
User Journey
The experience and emotional response a person has during the use or anticipated use of a product, system, or service. It is often communicated through a storyboard to show empathy and highlight key interactions and touchpoints.
Key Elements:
- Persona: Who the user is and what they want
- Touchpoints: Where the user interacts with the product
- Emotions: How the user feels at each step
- Pain Points: Frustrations or barriers
- Opportunities: Where the design can improve the experience
The Role of Storyboarding in Design
Definition
Storyboard
A visual tool used to communicate how a product is used, through images, drawings, or photographs, to represent the user experience. It helps identify opportunities for improvement by highlighting key interactions and challenges.
A storyboard helps designers:
- Identify Steps: Break down the user journey into individual actions and interactions.
- Visualise Emotions: Capture the user's emotional state at each stage.
- Spot Pain Points: Highlight areas where the user experience can be improved.
- Communicate Ideas: Share the user journey with stakeholders in a clear and engaging way.
- When creating a storyboard, focus on the user's perspective.
- This ensures that the design addresses real user needs and challenges.
