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Apriori algorithm
A method for association rule learning that first finds every itemset meeting a minimum support, then builds rules from those itemsets and keeps the ones meeting a minimum confidence. It prunes the search using the property that any set containing an infrequent itemset must itself be infrequent.
Association rule
An if-then statement reporting that two sets of items tend to appear in the same transaction, written $\{\text{antecedent}\} \Rightarrow \{\text{consequent}\}$. It records co-occurrence in the data and makes no claim about cause.
Confidence
For an association rule, the share of the transactions containing the antecedent that also contain the consequent. It equals the support of the whole itemset divided by the support of the antecedent alone.
Lift
The confidence of an association rule divided by the support of its consequent. A lift above 1 means the antecedent raises the chance of the consequent, a lift of 1 means the two are independent, and a lift below 1 means the antecedent lowers it.
Support
In association rule learning, the share of all transactions that contain every item in a given itemset. Support of an itemset equals the number of transactions holding all of its items divided by the total number of transactions.