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el argumento
a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong
el artÃculo de opinión
an article in a newspaper or magazine that expresses the author's personal point of view
el discurso
a formal speech delivered to an audience
el público
the audience or group of people listening to the speech
el tÃtulo llamativo
a catchy title designed to grab the reader's attention
persuadir
to persuade or convince someone to believe or do something