Social Identity Theory (SIT)
A psychological theory that describes how a person’s sense of who they are (self-concept) is shaped by their membership in social groups.
SIT explains phenomena like prejudice, discrimination, and in-group bias, demonstrating how group membership can shape behavior even in the absence of resource competition.
Social Categorization
The process of organizing individuals into groups based on shared characteristics (nationality, gender, or even trivial factors like favorite colors.)
Social categorization forms the basis of in-groups ("us") and out-groups ("them"). We tend to identify with groups that are more most salient to us. This distinction influences human behaviour and perceptions.
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Paywall
(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.
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