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Social Identity Theory (SIT)
A psychological theory that describes how a person’s sense of who they are (self-concept) is shaped by their membership in social groups.
SIT explains phenomena like prejudice, discrimination, and in-group bias, demonstrating how group membership can shape behavior even in the absence of resource competition.
Social Categorization
The process of organizing individuals into groups based on shared characteristics (nationality, gender, or even trivial factors like favorite colors.)
Social categorization forms the basis of in-groups ("us") and out-groups ("them"). We tend to identify with groups that are more most salient to us. This distinction influences human behaviour and perceptions.
Aim:
To investigate the effects of social categorization on intergroup behavior, specifically the emergence of in-group favoritism and out-group discrimination.
Participants:
64 male students (aged 14–15) from a school in Bristol, England, assigned to eight groups of eight.
Procedure:
Results:
Conclusion:
In-group favoritism and out-group discrimination can arise from trivial group distinctions, supporting the claims of SIT.
Evaluation:
Aim:
To examine in-group bias and the out-group homogeneity effect among sorority members.
Participants:
90 sorority members from the University of Oregon.
Procedure:
Participants rated their own sorority and two others on 10 characteristics (8 positive and 2 negative). They assessed how well these traits represented their group versus others.
Results:
Conclusion:
Findings support SIT’s claims about in-group favoritism, positive distinctiveness, and the out-group homogeneity effect, demonstrating how group membership affects perception and behavior.
Evaluation:
Aim:
To investigate how group success influences social identity and self-esteem.
Participants:
College students.
Procedure:
Results:
Conclusion:
Individuals identify more strongly with groups during success, supporting the self-esteem hypothesis of SIT.
Evaluation: