QuestionnairesQuestionnaires are a structured set of questions designed to understand a phenomenon.They are often used in the study of human relationships.They can be qualitative or quantitative.Strengths and Limitations of QuestionnairesNoteStrengthsCost and time effective.Can get a wide sample size.Quantitative data leads to comparability.NoteLimitationsMay be subject to non-response bias.Social desirability bias may play a role.Cannot follow up on any ambiguities.Considerations for QuestionnairesAvoid double-barrelled questions, where you are asking two questions in one.Try to keep the questionnaire short to increase completion rate.Avoid any jargon or specific terminology.Avoid leading and loaded questions.ExampleLeading QuestionDon't you think apple juice is better than orange juice?Loaded QuestionHave you stopped mistreating your pet?Double-Barrelled QuestionDo you think President Obama was good for foreign policy and the economy?Possible Practical ExamplesHow do different age groups define love?What is the most effective form of communication in friendships?How do people show love to someone else?
