Reducing Bias in Studies
Bias
Bias is a systematic error that can distort the results of a study, leading to invalid conclusions.
Bias can occur at any stage of the research process, from the design of the study to the interpretation of the results.
Double-Blind Procedure
- The double-blind procedure is a technique used to eliminate bias in experiments
- It ensures that neither the participants nor the researchers know which group the participants are assigned to.
Rosenthal and Fode (1963)
- This study demonstrated the impact of experimenter bias on the behavior of participants.
- Researchers trained two groups of students to handle rats, telling one group that their rats were "maze-bright" and the other that their rats were "maze-dull."
- In reality, the rats were identical. The results showed that the "maze-bright" rats performed better, highlighting the influence of researcher expectations on participant behavior.
Random Allocation
- Random allocation is the process of assigning participants to groups in an experiment randomly
- This ensures that each participant has an equal chance of being placed in any group.
Bouchard et al. (1990)
- In the Minnesota Twin Study, researchers used random allocation to assign twins to different conditions, ensuring that the groups were comparable.
- This helped control for confounding variables and increased the validity of the findings on the heritability of intelligence.
Reflexivity
- Reflexivity involves researchers reflecting on their own biases and how these might influence the research process.
Finlay (2002)
- This study emphasized the importance of reflexivity in qualitative research.
- Researchers were encouraged to keep reflexive journals to document their thoughts and feelings throughout the study, helping to identify and mitigate potential biases.
Inter-rater reliability
- Inter-rater reliability is when there are multiple observers/researchers that agree together on results in an attempt to decrease researcher bias.
Triangulation
- Triangulation is the use of multiple methods or sources to study a phenomenon, increasing the credibility of the findings.
Denzin (1978)
- Denzin identified four types of triangulation: data triangulation, investigator triangulation, theory triangulation, and methodological triangulation.
- By combining these approaches, researchers can cross-verify their findings and reduce bias.
A common misconception is that bias can be completely eliminated from research. In reality, bias can only be minimized, not eradicated.
Critical Thinking
- How do the strategies for reducing bias differ between quantitative and qualitative research?
- What are the ethical implications of failing to address bias in a study?
- How might cultural bias influence the generalizability of research findings?


