Case Study - South Korea and Indonesia
Transformation of Traditional Arts and Cultural Practices
- Modernization reshaped traditional culture, leading to new interpretations, preservation efforts and hybrid artistic forms.
- Governments promoted cultural heritage to strengthen national identity amid modernization.
- Tourism encouraged the revival of traditional crafts and performances.
- Artists blended traditional techniques with modern styles in music, dance and visual arts.
- Urbanization reduced community transmission of older cultural practices.
- Global culture increased pressure on traditional arts to remain relevant.
Indonesia – Evolution of Traditional Arts (1980–2005)
Patterns and Adaptation
- Indonesian artists modernized traditional dance forms like Balinese Legong and Javanese Wayang.
- Cultural institutions promoted national identity through festivals and exhibitions.
- Younger generations adapted batik into new fashion designs.
- Traditional music like gamelan incorporated contemporary instruments.
- Government programs supported cultural preservation through education.
Impact and Significance
- Cultural modernization increased international recognition of Indonesian arts.
- Tourism strengthened commercial support for traditional performers.
- Urban youth displayed renewed interest in cultural expression.
- Global exposure promoted cross-cultural collaboration in artistic production.
- Historic traditions remained visible despite social change.
Cultural preservation
Efforts to protect and promote traditional practices.
Hybridization
Mixing of local cultural forms with global influences.
Cultural Impact of Globalization
- Globalization accelerated cultural exchange, reshaping popular culture, entertainment and identity across Asian societies.
- Western media influenced youth lifestyles in fashion, music and entertainment.
- Economic growth increased cultural consumption of foreign products.
- Asian cultural exports gained global audiences, strengthening soft power.
- Migration encouraged multicultural interaction in urban centers.
- Global networks facilitated cross-border cultural flows.
South Korea – Rise of the Korean Wave (Hallyu), 1990s–2005
Origins and Drivers
- Investment in film and music industries boosted cultural production nationwide.
- Government policy supported international media export strategies.
- Korean dramas spread rapidly through Asian television markets.
- Pop music groups targeted regional audiences with modern performance styles.
- Improved internet access accelerated cross-border cultural sharing.
Consequences and Influence
- Hallyu strengthened Korea’s global cultural presence through media exports.
- Youth across Asia adopted Korean fashion trends and entertainment styles.
- Cultural exports boosted economic revenue for creative industries.
- Soft-power influence enhanced Korea’s diplomatic standing in Asia.
- The Korean Wave became a symbol of modern Asian cultural confidence.
Soft Power
Influence obtained through cultural appeal rather than force.
Cultural diffusion:
Spread of cultural practices and ideas across borders.
Media, Technology and Communication
- Technological change transformed the nature of media consumption, cultural production and public communication across Asia.
- Satellite TV expanded access to international programming and entertainment.
- Internet growth increased digital communication among young people.
- Independent media reshaped public discussion and political awareness.
- New technologies enabled creative innovation in film and music industries.
- Media globalization influenced identity formation and cultural norms.
- Treating globalization as one-directional rather than a process of cultural exchange.
- Ignoring the role of technology in accelerating cultural change.
- Overlooking differences between traditional and modern expressions within cultures.
- Use two strong case studies to provide detailed evidence.
- Link cultural change to economic and technological developments.
- Compare traditional and modern cultural forms for stronger evaluation.
- How does cultural perspective shape interpretations of tradition and modernity?
- Can global culture coexist with strong local identity?
- How does technology influence the creation and spread of cultural knowledge?
- Assess the impact of globalization on cultural change in one Asian country between 1980 and 2005.
- Examine the transformation of traditional arts in Asia during this period.
- To what extent did new media reshape cultural identity in Asia?


