Notes for Consolidation and maintenance: Mao's charisma and propaganda - IB | RevisionDojo
Consolidation and maintenance: Mao's charisma and propaganda Notes
Building a Charismatic Image
Mao presented himself as a hero of the revolution, using stories like the Long March to build a mythic personal history that made him seem brave, selfless, and destined to lead.
The idea of Mao as a man of the people was central. He was shown living simply, eating with peasants, and staying close to the countryside.
His writings, especially the Little Red Book, became central to everyday life. Students, workers, and soldiers memorised his quotes, reinforcing his image as a wise, moral guide.
Mao’s public appearances were carefully staged. Waving from Tiananmen Square could trigger emotional reactions like crying, cheering, and mass chanting, even without him saying a word.
Cult of Personality and Mass Loyalty
The cult of Mao intensified during the Cultural Revolution. He was described in posters and speeches as the “red sun in our hearts” and “the great helmsman.”
Mao was portrayed as being above criticism, with people thanking him for food, rain, and even their lives. Dissent was seen as betrayal, not just disagreement.
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