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attirer l'attention
to grab the reader's focus using visual or linguistic tools
en gras
bold text used for emphasis
les puces
bullet points used to organize information clearly
persuader
to convince someone to do or believe something through reasoning or temptation
un appel à l'action
a piece of text that tells the reader exactly what to do next, like "buy now"
un fragment
an incomplete sentence used for speed and impact
un slogan
a short, memorable phrase used in advertising
une rubrique
a heading or section within a document