Insight: Language strips identity, women are reduced to reproductive functions.
Link to GI: Shows how commodification dehumanises women by defining them through use.
Close Analysis 2
Feature: Colour symbolism (Handmaids in red, Wives in blue)
Technique: Visual motif as ideology
Insight: Clothing marks function and reinforces division.
Link to GI: Commodification is institutionalised through appearance and hierarchy.
Wide Analysis 1
Feature: Naming system (“Offred”)
Technique: Symbolic language
Insight: Language becomes a tool for ownership and erasure.
Link to GI: Reflects real-world practices like women taking men’s surnames, echoing commodification.
Wide Analysis 2
Feature: Historical allusions and speculative framing
Technique: Intertextuality and exaggeration
Insight: Atwood’s dystopia mirrors real-world systems (Puritanism, anti-feminist backlash).
Link to GI: Warns how easily real societies slip into commodification masked as tradition.
Non-literary Text:Killing Us Softly
Close Analysis 1
Quote: “Women’s bodies are dismembered in ads, legs, lips, breasts...”
Technique: Visual fragmentation
Insight: Women shown as parts, not whole people.
Link to GI: Objectification becomes the norm, women internalize this broken identity.
Close Analysis 2
Feature: Passive vs dominant poses in ads
Technique: Juxtaposition
Insight: Women are portrayed as weak or submissive, reinforcing powerlessness.
Link to GI: Commodification reinforces power imbalances and strips autonomy.
Wide Analysis 1
Feature: Beauty standards and moral worth
Technique: Cultural critique
Insight: Female appearance is equated with value, deviations are punished.
Link to GI: Identity becomes dependent on conformity to commodified ideals.
Wide Analysis 2
Quote: “Girls are taught to think that they should be effortlessly beautiful, and that any flaw, any sign of aging, any weight gain is a personal failure.”
Technique: Contemporary relevance
Insight: Women now internalise and perform their own commodification, curating idealised online personas to meet societal expectations.
Link to Global Issue: Commodification is self-driven and socially rewarded, reinforcing the idea that a woman’s value is based on appearance.