Letters
Letter writers has carefully chosen their words to communicate a message directly to the recipient, and your job is to figure out how and why they’re saying what they are. Whether it’s a formal business letter or a personal note between friends, every letter has a specific purpose, tone, and structure. Let’s break it down together.


Understanding the Purpose and Audience
- The first thing to consider when analyzing a letter is its purpose. Why is the writer sending this letter and who is it addressed to?
- Consider the relationship between the writer and the recipient, and internalize that the nature of the relationship will heavily influence the tone, formality, and content of the letter.
Example
- For instance, a letter from a company to a customer is likely to be formal, clear, and business-like
- While a personal letter between friends will be much more relaxed, full of personal anecdotes, and perhaps even emotional.
Tone and Formality
- The tone of a letter is shaped by the relationship between the writer and the recipient. It’s essential to identify whether the tone is formal, informal, friendly, apologetic, persuasive, or perhaps even critical.
- Formal letters—such as job applications, official complaints, or requests—tend to be respectful, polite, and objective. The language will be carefully chosen, and emotions will likely be toned down or hidden behind professionalism.
- Informal letters—such as personal notes between friends or family—are much more casual. The language is likely to be more conversational, with personal pronouns like "I" and "you" used frequently, as well as colloquial language, humor, or emotional expressions.
Structure and Format
- Letters tend to follow a clear structure. Understanding this will help you uncover how the message is built. Most letters, especially formal ones, have the following elements:
- Salutation: The greeting or opening line (e.g., “Dear Sir/Madam” or “Hi, Sarah”).
- Introduction: The writer usually states their purpose or reason for writing the letter right away.
- Body: This is where the main message is communicated. It could be a request, an explanation, an apology, or simply an update on personal matters.
- Conclusion: The writer typically summarizes or closes with a final thought, question, or request (e.g., “I hope to hear from you soon,” or “Thank you for your time”).
- Sign-off: This is the formal closing (e.g., “Sincerely,” or “Best regards,” in a formal letter, or “Love,” or “Take care,” in an informal one).
Language and Style
- The language of a letter tells you a lot about the writer’s attitude, feelings, and intent.
- Look out for any rhetorical devices the writer may use, especially in more persuasive letters. Techniques like repetition, rhetorical questions, or appeals to emotion (pathos) might be employed to convince the recipient of something.
Example
For example, a persuasive letter might use phrases like “Surely, you would agree that…” or “Don’t you think it’s time for change?” These rhetorical questions engage the reader directly and invite agreement.
Emotional Appeal and Personal Connections
- Letters, especially personal ones, are often filled with emotional appeal.
- The writer might be trying to express feelings of love, guilt, regret, or joy.
Example
- In apology letters, for example, the writer might express remorse or regret, using phrases like “I’m truly sorry” or “I didn’t mean to hurt you.”
- This emotional tone is designed to repair the relationship or at least soften the recipient’s response.
Example
- Even in formal letters, emotional appeal can sometimes be present, though more subtly.
- For example, a charity might send a letter asking for donations, using emotional language to appeal to the reader’s compassion: “Your contribution could save a life.”
Persuasion and Argumentation
- Letters can be highly persuasive, especially when the writer’s goal is to convince the recipient to take a particular action or adopt a certain viewpoint.
- In persuasive letters, look for logical arguments (logos), credibility (ethos), and emotional appeals (pathos). The writer might use facts, statistics, or references to authority to make their case more convincing.
- Call to action is another important element in persuasive letters. Look for phrases like “I urge you to consider…” or “Please take immediate action on…”
Example
- For example, a letter to a local government about road safety might include data on accidents, personal stories of danger, and a polite yet firm request for action, all framed in a respectful tone that enhances the letter’s persuasive power.
Social and Cultural Context
- Consider how the time, place, or social norms impact the content and tone of the letter.
- Letters dealing with political issues, social justice, or cultural movements can also be reflective of the broader conversations happening in society at the time.
Example
- In older letters, you might notice a more formal style of writing that reflects the social conventions of the time.
- In contrast, a letter written in the modern era might be more casual, reflecting changes in social norms and communication styles.
Overall Evaluation and Impact
Ask yourself: How does the letter make the reader feel? In personal letters, this could be a sense of closeness or warmth. In formal letters, it could be a sense of professionalism or urgency.
Example
- An emotional letter from a loved one might make the recipient feel comforted or supported, while a well-crafted business letter might clearly convey professionalism and the urgency of the matter being discussed.
Summary Checklist for Letter Analysis
- Identify the purpose: Is the letter meant to inform, persuade, apologize, or express emotion? What is the writer’s goal?
- Consider the audience: Who is the letter addressed to, and what is the relationship between the writer and the recipient?
- Examine the tone and formality: Is the letter formal, informal, friendly, apologetic, or persuasive? How does this reflect the relationship between the writer and recipient?
- Analyze the structure: How is the letter organized? Look at the salutation, introduction, body, conclusion, and sign-off.
- Pay attention to the language and style: What kind of language is used? Is it polite, emotional, conversational, or professional? Are rhetorical devices present?
- Look for emotional appeal: How does the writer express emotions, and how does that influence the tone and impact of the letter?
- Consider any persuasion or argumentation: How does the writer persuade the reader? Look for logical arguments, emotional appeals, and calls to action.
- Reflect on the social and cultural context: How does the time and place affect the tone, language, and style of the letter?
- Evaluate the overall effectiveness: Does the letter achieve its purpose? How does it make the reader feel, and is the message clearly communicated?
Speeches
A speech is crafted to communicate a message to an audience, and every word is carefully chosen to create a specific impact. The tone, structure, and language are all adapted to the audience, purpose, and context. Let’s break down how to approach a speech together.
Understanding the Purpose and Audience
- The first thing to consider when analyzing a speech is its purpose. Why is the speaker delivering this speech? Are they trying to inspire, inform, persuade, entertain, or challenge the audience?
- Purpose: Think about whether the speech is meant to motivate (as in a commencement speech), inform (as in a TED talk), or persuade (as in a political speech). This will shape the language and tone.
- Next, think about the audience. Who is the speaker addressing? Understanding the relationship between the speaker and the audience will help you interpret the tone, formality, and content of the speech.
Example
- For example, a speech to a group of graduating students might be encouraging and reflective, filled with advice
- While a political speech to voters might be more urgent, focused on issues and calls to action.
Tone and Formality
- The tone of a speech is shaped by the relationship between the speaker and the audience. Identifying the tone is essential to understanding the speaker’s intent. Is it inspiring, emotional, humorous, or serious?
- Formal speeches—such as political addresses or public statements—often use respectful, objective, and professional language. The tone tends to be measured, avoiding too much emotion.
- Informal speeches—such as personal reflections or motivational talks—are more conversational, engaging, and often use humor or emotion to connect with the audience. The speaker might address the audience directly with phrases like “I’m sure many of you have felt this way.”
Example
- In a commencement speech, the tone is often reflective, personal, and encouraging. The speaker may use anecdotes to connect with the graduates.
- In a motivational speech, the tone is likely to be energetic and positive, aimed at inspiring action.
Structure and Organization
- Speeches typically follow a clear structure that guides the audience through the speaker’s message.
- Introduction: The speaker often begins by addressing the audience, introducing the topic, and sometimes using a hook (like a quote, story, or question) to capture attention.
- Body: This is where the main message is communicated. The speaker may present arguments, share anecdotes, or deliver evidence to support their points.
- Conclusion: The conclusion summarizes the key message or provides a final, memorable thought. It often includes a call to action or a reflective takeaway.
Self review
- When analyzing a speech, think about how the structure builds the message. Does the speaker follow a logical progression from one point to the next? Are there rhetorical peaks or moments designed to create emotional impact?
Language and Style
- The language used in a speech reveals much about the speaker’s goals and feelings. Pay attention to whether the language is formal, emotional, persuasive, or factual.
- Look out for rhetorical devices the speaker might use to strengthen their message:
- Repetition: Repeating key phrases to emphasize a point (e.g., “This is water, this is water”).
- Rhetorical questions: Questions that engage the audience without needing an answer (e.g., “How can we ignore this crisis any longer?”).
- Appeals to emotion (pathos): The speaker might use emotional language to connect with the audience’s feelings (e.g., “Imagine what it would feel like to lose everything you care about.”).
- Metaphors and analogies: These are used to make abstract ideas more relatable (e.g., “Life is a journey, and today is just one milestone along the way”).
Example
- A speech about climate change might use metaphors like “We’re standing at the edge of a cliff” to convey urgency
- While a commencement speech might use more personal language like “I remember standing where you are now.”
Emotional Appeal and Personal Connections
- Speeches are often filled with emotional appeal. The speaker may try to engage the audience by tapping into their emotions, whether it’s fear, hope, empathy, or pride. This can be especially powerful in motivational speeches or commencement addresses.
- In a personal speech, such as a farewell address or a tribute, the speaker might share personal anecdotes or heartfelt stories to establish a deeper connection with the audience.
Example
- For example, in a commencement speech, a speaker might share a story from their own life to encourage graduates to embrace failure as a stepping stone to success.
Persuasion and Argumentation
- Speeches are often persuasive, especially when the speaker’s goal is to convince the audience to take action or adopt a particular viewpoint.