Writing To Inform And Persuade
- These text types test whether you can combine information with opinion or analysis.
- They require structure, voice, and audience awareness.
Articles
Article
A piece of writing that informs, entertains, or persuades readers about a topic, often published in magazines, newspapers, or online.
- Purpose, Audience & Register
- Purpose: Inform, engage, or persuade readers on a specific topic.
- Audience: General public, specific interest groups, or magazine readers.
- Register: Semi-formal to informal, depending on publication and audience.
- Layout & Conventions
- Engaging headline that captures attention.
- Byline with author name.
- Introduction that hooks the reader.
- Body paragraphs with subheadings (optional but common).
- Conclusion that leaves an impression or call to action.
Key Features
- Tone: Personal, engaging, conversational but controlled.
- Vocabulary: Varied sentence structures, rhetorical questions, direct address to reader ("you"), descriptive language.
- Articles are not essays.
- Essays analyse and argue formally.
- Articles inform and engage with personality.
- If your article sounds like an academic essay, you're doing it wrong.
How to Write an Article
- Hook immediately: Start with an anecdote, question, statistic, or bold statement.
- Bad: "In this article I will discuss social media."
- Good: "At 3am last Tuesday, I checked my phone for the fifteenth time. Sound familiar?"
- Use paragraphs strategically: Keep them short (3-5 sentences). Long blocks of text lose readers.
- Show personality: Your voice should be present. Use "I" where appropriate, address the reader as "you."
- Balance information and opinion: Give facts, but don't be afraid to take a stance or share perspective.
- End memorably: Don't just summarise. Leave readers thinking, questioning, or motivated.
- Good articles do X, not Y:
- Do engage the reader directly, not lecture from a distance.
- Good: "We've all been there: staring at a blank page, deadline looming."
- Bad: "Students often experience difficulty beginning assignments."
- Do vary sentence length for rhythm, not use monotonous structures.
- Good: "Climate change is here. It's real. And it's affecting your future right now."
- Bad: "Climate change is a serious issue that affects everyone and we need to address it because it is important."
- Do use specific examples and details, not vague generalisations.
- Good: "Last month, the school cafeteria threw away 47 kilograms of untouched food."
- Bad: "A lot of food gets wasted at school."
- Do match tone to audience and publication, not write the same way for every article.
- For teen magazine: "Let's be honest: exam stress is brutal."
- For school newsletter: "Many students report feeling overwhelmed during examination periods."
- Do engage the reader directly, not lecture from a distance.
News Reports
News report
A factual account of a recent event, written objectively for newspapers or news websites.
- Purpose, Audience & Register
- Purpose: Inform readers about current events quickly and accurately.
- Audience: General public seeking information.
- Register: Formal, neutral, objective.
- Layout & Conventions
- Headline: short, factual, attention-grabbing.
- Lead paragraph: answers who, what, when, where, why, how.
- Body paragraphs: most important information first (inverted pyramid structure).
- Quotes from witnesses, officials, or experts.
- Concluding paragraph with context or future implications.
- The inverted pyramid means you put the most crucial information at the top.
- Readers should get the essential facts in the first paragraph.
- Details follow in order of decreasing importance.
Key Features
- Tone: Objective, factual, neutral.
- Vocabulary: Third person only, precise verbs ("announced," "revealed," "confirmed"), attribution ("according to," "stated"), time markers ("yesterday," "on Tuesday").
How to Write a News Report
- Lead with the essential: The first sentence should contain the core news.
- Example: "The school board announced plans to extend the academic day by 30 minutes starting next September."
- Use the inverted pyramid: Structure information from most to least important. If the article were cut from the bottom up, readers would still have the key facts.
- Attribute everything: Never present claims as absolute truth. Use "according to," "officials say," "witnesses reported."
- Bad: "The new policy will improve results."
- Good: "The new policy will improve results, according to the principal."
- Include multiple perspectives: Balance requires showing different viewpoints, especially on controversial topics.
- Keep it factual: No opinions, no emotional language, no personal commentary.
- Bad: "The disappointing decision has upset many students."
- Good: "The decision has drawn criticism from student representatives."
- Students often confuse news reports with articles.
- The key difference is news reports have no personal voice, no opinion, pure objectivity.
- Articles allow personality and perspective.
Reviews
Review
An evaluation of a book, film, restaurant, product, or performance that combines description with critical assessment.
- Purpose, Audience & Register
- Purpose: Inform potential consumers and provide critical evaluation.
- Audience: People considering experiencing the item being reviewed.
- Register: Semi-formal, may be conversational depending on publication.
- Layout & Conventions
- Headline often includes item being reviewed.
- Introduction stating what is being reviewed.
- Summary or description (without major spoilers for films/books).
- Evaluation with specific criteria (acting, plot, value, quality).
- Final recommendation or rating.
- The best reviews support every opinion with specific evidence.
- Don't just say "the acting was great."
- Explain which performance impressed you and why.
Key Features
- Tone: Evaluative, balanced, authoritative but accessible.
- Vocabulary: Descriptive adjectives, comparative language, evaluative phrases ("falls short," "exceeds expectations," "struggles with").
How to Write a Review
- State the basics clearly: Title, creator, genre, release date, price (whatever is relevant).
- Describe without spoiling: Give readers enough context to understand your evaluation, but preserve key surprises.
- Evaluate multiple aspects: For a film: plot, acting, cinematography, direction. For a restaurant: food quality, service, atmosphere, value. Choose 3-4 criteria.
- Support judgements with specifics: Every claim needs evidence.
- Bad: "The performances were excellent."
- Good: "Margot Robbie brings unexpected vulnerability to the title role, particularly in the third-act monologue about femininity."
- Balance strengths and weaknesses: Even positive reviews acknowledge flaws. Even negative reviews find something worthwhile.
- Make a clear recommendation: Help readers decide if this is worth their time and money.
- Good reviews do X, not Y:
- Do evaluate using specific criteria, not give vague impressions.
- Good: "The plot loses momentum in the second act, relying too heavily on exposition."
- Bad: "The middle part was boring."
- Do write for someone unfamiliar with the subject, not assume knowledge.
- Good: "Set in 1960s Baltimore, the musical follows Tracy Turnblad as she fights for integration on a local TV show."
- Bad: "Tracy does her thing and you know the rest."
- Do maintain credibility through balanced assessment, not exaggerate everything.
- Good: "While the special effects impress, the weak script undermines the spectacle."
- Bad: "This is the worst film ever made and nothing works."
- Do use comparative language when helpful, not review in isolation.
- Good: "Unlike Marvel's recent formulaic entries, this film takes genuine risks with its narrative structure."
- Bad (if relevant comparisons exist): "This is a superhero film with action scenes."
- Do evaluate using specific criteria, not give vague impressions.
- Reviews are subjective by nature, but they must appear objective.
- Your opinion needs to feel earned through careful observation, not arbitrary preference.