Societal/community surplus maximised at equilibrium
Social surplus
The sum of consumer surplus and producer surplus. Maximised in the free market, when the market operates at its equilibrium point.
Figure 1a above illustrates how the social (or community surplus) is maximized when the market operates at equilibrium. This is because:
- The consumer and producer surplus are maximised at $P_e$, $Q_e$.
- This is evidenced by the fact that area of the social surplus at equilibrium is the largest it can be (at that $P_e$ and $Q_e$).
Consider now the market price is $P_1$ instead of $P_e$ (Figure 1b):
- At this point, producers are only wiling and able to supply a quantity $Q_1$.
- Therefore, all the quantities from $Q_1$ to $Q_e$, which would have been produced if the market was operating at equilibrium ($P_e$, $Q_e$), are now not being produced.
- Hence, society is losing out on the social surplus from $Q_1$ to $Q_e$ that it would have benefited from if the market produced at $Q_e$.
- Resultantly, the area of the social surplus is now smaller than the social surplus when the market operates at equilibrium.
- This shows how social surplus is maximised when the market operates at equilibrium.
The loss in the social surplus in Figure 1b is referred to as the welfare loss.
Welfare loss
The reduction in social surplus that occurs when marginal social benefits (MSB) are not equal to marginal social costs (MSC), typically as a result of market failure.
- The welfare loss can be understood as the loss of societal benefit for not operating at the equilibrium price.
- Since equilibrium ensures allocative efficiency, social surplus is maximized and no welfare loss exists at that point..
Welfare loss will be further discussed in (2.8).
Allocative efficiency: marginal benefit equals marginal cost
Allocative efficiency
Allocative Efficiency
State of the economy in which the combination and quantity of goods and services produced is aligned with the preferences of consumers and producers, maximising social surplus.
Allocative efficiency allocates scarce resources in a way that maximises the benefits that society gets from consuming them. This occurs in a market when:
- The marginal benefits of consumers equal the marginal costs of producers.
- Social surplus is maximised.
Marginal costs
Marginal Cost
The cost of producing an additional unit of output
The supply curve can be interpreted as the marginal cost curve (2.2.2), which indicates the additional unit cost:
- Producing goods and services has a marginal cost that is increasing (2.2.1).
- Firms are only willing and able to supply one more unit of a good if the price at which they produce the extra unit covers its marginal costs.
- Resultantly, the supply curve can be interpreted as the marginal cost curve (2.2.2), which indicates the additional cost of producing one extra unit of output.
Marginal benefits
Marginal Benefit
The benefit gained from consuming an additional unit of a good or service
The demand curve can be interpreted as the marginal benefit curve (2.1.2), which indicates the additional unit benefit:
- Consuming goods and services provides a marginal benefit (2.1.1) that decreases as more units are consumed.
- Consumers are only willing and able to purchase one more unit of a good if the price they pay matches the marginal benefit they derive from consuming that additional unit.
- Consequently, the demand curve can be interpreted as the marginal benefit curve (2.1.2), representing the additional benefit gained from consuming one extra unit of a good.
Allocative efficiency when MB = MC
If the supply curve is thought of as marginal cost $MC$, and demand curve as marginal benefit $MB$, then the equilibrium takes place when $MC=MB$ (Figure 2).
Figure 2 above illustrates how allocative efficiency is achieved only when $MC=MB$: At the intersection of $MC$ and $MB$:
- The benefit from the consumption of the last unit is equal to the cost of producing the last unit.
- The additional benefit and additional cost of a unit are balanced and society is allocating the resources efficiently for that good (consumers and producers agree of the amount and quantity that should be produced).
For allocative efficiency to be achieved, the market must have $MB = MC$, and if all markets have $MB = MC$ then the entire economy achieves allocative efficiency.
NoteNot how when &MC=MB$, social surplus is maximised as well!
Case studyThe Ride-Sharing Market (e.g., Uber or Lyft)
Scenario: Dynamic Pricing in Ride-Sharing
Dynamic pricing, also known as surge pricing, is an example of allocative efficiency in action. Companies like Uber and Lyft adjust prices for rides based on real-time supply and demand in specific locations. Here's how this can maximize social surplus:
1. Situation
During a busy period (e.g., after a concert ends in a city), demand for rides skyrockets, but the supply of drivers remains relatively fixed in the short term.
2. Implementation
The platform raises prices through surge pricing, incentivising drivers to log into the app or relocate to the high-demand area.
3. Outcome
- Customers who value the ride highly and are (e.g., those in a hurry or without alternatives) able to and willing to pay the higher price.
- At the same time, drivers are compensated more, incentivizing them to meet demand.
- Less-urgent riders may choose to delay or seek alternatives (e.g., public transportation), reducing wasteful competition for limited rides.
4. Social Surplus Maximization
- Consumer Surplus: Riders who value the service highly enough to pay the surge price still benefit, as they secure a ride when needed.
- Producer Surplus: Drivers earn more during peak times, increasing their returns and willingness to participate in the market.
- No Deadweight Loss: The higher price clears the market by balancing supply and demand, ensuring no resources are wasted (e.g., drivers waiting idle or passengers unable to find a ride).
- What would happen to surplus if the price were set above or below equilibrium?
- Why does $MB=MC$ imply allocative efficiency?
Government Intervention
Even though it seems as market forces will reach allocative efficiency automatically such that government should not intervene, that is not the case always in real life: This is because:
- Efficiency usually comes under very strict and unrealistic assumptions and sometimes the government needs to intervene
- Allocative efficiency doesn't answer the questions of income distribution and equality (who to product for?) discussed in macroeconomics.
We will learn more about government intervention in markets in 2.7.


