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IB
3.1F Big Data and Data Analytics

1.1 What is digital society

2.1 Change

2.2 Expression

2.3 Identity

2.4 Power

2.5 Space

2.6 Systems

2.7 Values and ethics

3.1 Data

3.2 Algorithms

3.3 Computers

3.4 Networks and the internet

3.5 Media

3.6 Artificial intelligence

3.7 Robots and autonomous technologies

4.1 Cultural

4.2 Economic

4.3 Environmental

4.4 Health

4.5 Human knowledge

4.6 Political

4.7 Social

5.1 Global well-being

5.2 Governance and human rights

5.3 Sustainable development

IB Digital Society 3.1F Big Data and Data Analytics Key Definitions

3.1F Big Data and Data Analytics Key Definitions

Definition

Big data

Datasets so large, fast-moving, and varied that ordinary tools cannot store or process them, usually described by the four Vs: volume, velocity, variety, and veracity.

Definition

Predictive analytics

Using patterns found in past data to estimate what is likely to happen in the future, from a weather forecast to a product recommendation to a risk score.

Definition

Targeted advertising

Advertising aimed at specific people based on data about their behaviour, interests, and characteristics, so that different users see different ads chosen to match their profile.

Key Definitions