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A digital figure or character that represents a person in an online space, which they can design and control to stand in for themselves.
Context collapse
The flattening of many separate audiences into one, so that something you share for one group is seen by others, making it hard to tailor how you present yourself.
Identity
The qualities, beliefs, and characteristics that define a person, group, or community. Identity is shaped by others and by context, so it is not fixed.
Online disinhibition effect
The tendency for people to act more freely online than they would face to face, saying or doing things they normally would not, encouraged by factors such as anonymity and not seeing the other person.