IB Design Technology Topic 9.2 Market Sectors and Segments Revision Notes (HL)

IB Design Technology Topic 9.2 Market Sectors and Segments Revision Notes (HL) | RevisionDojo

Categories of Market Sectors

To succeed in the market, you must understand the differences between market sectors and design accordingly.
They help designers and businesses identify and target specific groups effectively, and there are two key ways to classify market sectors: geographical sectors and client-based sectors.

Definition

Market sectors

Market sectors are divisions within a broader market, categorized based on shared characteristics.

Geographical Sectors: Values, Culture, and Purchasing Behavior

Geographical sectors segment markets based on location.
But it’s not just about geography—it’s about the cultural, social, and economic values that shape consumer behavior in those locations.
For example: :
1. Values and Culture
  1. Consumers in one region may prioritize sustainability, while others may value luxury and status.
  2. A company designing eco-friendly packaging might find more success in markets where environmental awareness is high.
2. Purchasing Behavior
  1. Average income levels, access to technology, and regional trends influence what people buy and how they buy it.
  2. For instance, online shopping is more prevalent in urban areas with widespread internet access.

Example

Consider Coca-Cola’s strategy: In some countries, the company emphasizes its classic branding, while in others, it tailors marketing to local festivals or traditions.
This geographical adaptation ensures relevance across diverse markets.

Client-Based Sectors: Consumers, Industrial, Public, and Commercial

Client-based sectors categorize markets by the type of client being served.
These include:
1. Consumers: Individuals or households purchasing products for personal use, such as smartphones or clothing.
2. Industrial: Businesses buying products for manufacturing or operational purposes, like machinery or raw materials.
3. Public: Government entities or organizations purchasing products to serve the public, such as infrastructure materials or medical supplies.
4. Commercial: Businesses buying products for resale or day-to-day operations, such as retailers or service providers.

Example

LG designed specialty Kimchi fridges to accommodate for local consumer preferences, helping to keep the fermented foods at optimal temperature. Such a product has strong demand domestically, but minimum demand internationally.

Note

Designers must consider the unique priorities of each client-based sector. For example, industrial clients may prioritize durability and cost-efficiency, while consumers may focus on aesthetics and user experience.

Influence of Market Sectors on Design

Think about designing a chair:

Nice try, unfortunately this paywall isn't as easy to bypass as you think. Want to help devleop the site? Join the team at https://revisiondojo.com/join-us. exercitation voluptate cillum ullamco excepteur sint officia do tempor Lorem irure minim Lorem elit id voluptate reprehenderit voluptate laboris in nostrud qui non Lorem nostrud laborum culpa sit occaecat reprehenderit

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

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Categories of Market Sectors

To succeed in the market, you must understand the differences between market sectors and design accordingly.
They help designers and businesses identify and target specific groups effectively, and there are two key ways to classify market sectors: geographical sectors and client-based sectors.

Definition

Market sectors

Market sectors are divisions within a broader market, categorized based on shared characteristics.

Geographical Sectors: Values, Culture, and Purchasing Behavior

Geographical sectors segment markets based on location.
But it’s not just about geography—it’s about the cultural, social, and economic values that shape consumer behavior in those locations.
For example: :
1. Values and Culture
  1. Consumers in one region may prioritize sustainability, while others may value luxury and status.
  2. A company designing eco-friendly packaging might find more success in markets where environmental awareness is high.
2. Purchasing Behavior
  1. Average income levels, access to technology, and regional trends influence what people buy and how they buy it.
  2. For instance, online shopping is more prevalent in urban areas with widespread internet access.

Example

Consider Coca-Cola’s strategy: In some countries, the company emphasizes its classic branding, while in others, it tailors marketing to local festivals or traditions.
This geographical adaptation ensures relevance across diverse markets.

Client-Based Sectors: Consumers, Industrial, Public, and Commercial

Client-based sectors categorize markets by the type of client being served.
These include:
1. Consumers: Individuals or households purchasing products for personal use, such as smartphones or clothing.
2. Industrial: Businesses buying products for manufacturing or operational purposes, like machinery or raw materials.
3. Public: Government entities or organizations purchasing products to serve the public, such as infrastructure materials or medical supplies.
4. Commercial: Businesses buying products for resale or day-to-day operations, such as retailers or service providers.

Example

Note

Influence of Market Sectors on Design

Think about designing a chair:

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

1. Human factors and ergonomics3 subtopics

2. Resource management and sustainable production6 subtopics

3. Modelling5 subtopics

4. Final production11 subtopics

5. Innovation and design7 subtopics

6. Classic design2 subtopics

7. User-centered design (HL)5 subtopics

8. Sustainability in design (HL)4 subtopics

9. Innovation and markets (HL)5 subtopics

10. Commercial production (HL)5 subtopics

IB Design Technology 9.2 Market Sectors and Segments Notes

1. Human factors and ergonomics3 subtopics

2. Resource management and sustainable production6 subtopics

3. Modelling5 subtopics

4. Final production11 subtopics

5. Innovation and design7 subtopics

6. Classic design2 subtopics

7. User-centered design (HL)5 subtopics

8. Sustainability in design (HL)4 subtopics

9. Innovation and markets (HL)5 subtopics

10. Commercial production (HL)5 subtopics

Categories of Market Sectors

Geographical Sectors: Values, Culture, and Purchasing Behavior

Client-Based Sectors: Consumers, Industrial, Public, and Commercial

Influence of Market Sectors on Design

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

Categories of Market Sectors

Geographical Sectors: Values, Culture, and Purchasing Behavior

Client-Based Sectors: Consumers, Industrial, Public, and Commercial

Influence of Market Sectors on Design

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account