IB Design Technology Topic 1.1b Psychological Factors Revision Notes (SL/HL) | RevisionDojo

Psychological Factors in Design

Understanding Psychological Factors

The Complexity of Human Psychology

Human psychology is complex and varied.
Designers often struggle to classify people into groups because:
1. Psychological traits are broad and may not apply to everyone.
2. Data on touch, taste, and smell are often subjective.

Note

Design permeates every aspect of human experience, making it essential to consider psychological factors.

Key Aims for Designers

Analyze the human information processing system.
Identify potential breakdowns and their effects.

Tip

Focus on how psychological factors influence user interaction with products.

Collecting Psychological Data

Designers use various methods to gather psychological data:

Interviews: To understand beliefs and experiences.
Surveys: To collect consistent data from multiple participants.
Observation: To see how users interact with products in real-time.
Standardized Tests: To measure performance or ability.

Nominal Scale

Purpose: Categorizing the survey-taker into groups
Examples: Which city do you live in? / What is your gender?
Characteristic: No numerical value, factual e.g., not an opinion

Example

Which city do you live in:

London
New York
Tokyo
Hong Kong
Other

Ordinal Scale

Purpose: Only to show order / ranking only
Examples: Satisfaction levels (unhappy to happy).
Characteristics: It's to figure out ranking and not intensity or difference e.g. someone who rates themselves a 5 on most satisfied is not necessarily 5 times happier than someone who rated themselves a 1

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Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit

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Note

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Excepteur sint occaecat cupidatat non proident

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Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

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Psychological Factors in Design

Understanding Psychological Factors

The Complexity of Human Psychology

Human psychology is complex and varied.
Designers often struggle to classify people into groups because:
1. Psychological traits are broad and may not apply to everyone.
2. Data on touch, taste, and smell are often subjective.

Note

Design permeates every aspect of human experience, making it essential to consider psychological factors.

Key Aims for Designers

Analyze the human information processing system.
Identify potential breakdowns and their effects.

Tip

Focus on how psychological factors influence user interaction with products.

Collecting Psychological Data

Designers use various methods to gather psychological data:

Interviews: To understand beliefs and experiences.
Surveys: To collect consistent data from multiple participants.
Observation: To see how users interact with products in real-time.
Standardized Tests: To measure performance or ability.

Nominal Scale

Purpose: Categorizing the survey-taker into groups
Examples: Which city do you live in? / What is your gender?
Characteristic: No numerical value, factual e.g., not an opinion

Example

Which city do you live in:

London
New York
Tokyo
Hong Kong
Other

Ordinal Scale

Purpose: Only to show order / ranking only
Examples: Satisfaction levels (unhappy to happy).
Characteristics: It's to figure out ranking and not intensity or difference e.g. someone who rates themselves a 5 on most satisfied is not necessarily 5 times happier than someone who rated themselves a 1

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

1. Human factors and ergonomics3 subtopics

2. Resource management and sustainable production6 subtopics

3. Modelling5 subtopics

4. Final production11 subtopics

5. Innovation and design7 subtopics

6. Classic design2 subtopics

7. User-centered design (HL)5 subtopics

8. Sustainability in design (HL)4 subtopics

9. Innovation and markets (HL)5 subtopics

10. Commercial production (HL)5 subtopics

IB Design Technology 1.1b Psychological Factors Notes

1. Human factors and ergonomics3 subtopics

2. Resource management and sustainable production6 subtopics

3. Modelling5 subtopics

4. Final production11 subtopics

5. Innovation and design7 subtopics

6. Classic design2 subtopics

7. User-centered design (HL)5 subtopics

8. Sustainability in design (HL)4 subtopics

9. Innovation and markets (HL)5 subtopics

10. Commercial production (HL)5 subtopics

Psychological Factors in Design

Understanding Psychological Factors

The Complexity of Human Psychology

Key Aims for Designers

Collecting Psychological Data

Nominal Scale

Ordinal Scale

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

Psychological Factors in Design

Understanding Psychological Factors

The Complexity of Human Psychology

Key Aims for Designers

Collecting Psychological Data

Nominal Scale

Ordinal Scale

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account