Notes for C3.1.1 Purpose of product analysis - IB | RevisionDojo
C3.1.1 Purpose of product analysis Notes
Purpose of Product Analysis
Definition
Product Analysis
A systematic evaluation of a product to assess its features, identify its strengths and weaknesses, and uncover opportunities for enhancement or innovation.
Key Objectives of Product Analysis
Understanding User Needs
Identify how well the product meets the target audience's requirements.
Evaluate usability, functionality, and aesthetic appeal.
Assessing Performance
Analyse the product's efficiency, durability, and reliability.
Identify areas where the product excels or falls short.
Identifying Design Flaws
Detect any weaknesses or limitations in the design.
Propose solutions for enhancement.
Benchmarking Against Competitors
Compare the product with similar offerings in the market.
Identify unique selling points or areas for improvement.
Informing Future Development
Provide insights for iterative design and innovation.
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What is Product Analysis?
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What is Product Analysis?
Product analysis is a systematic evaluation of a product to assess its features, identify its strengths and weaknesses, and uncover opportunities for enhancement or innovation. This process is essential for designers, engineers, and businesses to create products that meet user needs and stand out in the market.
Product analysis helps in understanding how well a product meets its intended purpose and user requirements.
It involves examining various aspects of the product, including functionality, aesthetics, ergonomics, materials, and market positioning.
DefinitionProduct AnalysisA systematic evaluation of a product to assess its features, identify its strengths and weaknesses, and uncover opportunities for enhancement or innovation.
ExampleWhen analyzing a smartphone, one might evaluate its battery life, screen quality, user interface, and how it compares to competing models.
