Ideation
Ideation is the process of generating multiple, diverse ideas to solve a defined design problem. It encourages exploration of different approaches before choosing the best direction for development.
Ideation is the point in the design process where you search for alternative ways to solve the problem. Working from the design brief and specification, you deliberately generate a wide range of possible solutions rather than settling on the first workable idea. The specification is the reference for this stage, so every idea is measured against the needs it sets out, and at this early point you are exploring conceptual directions, not finished solutions.
Quantity and diversity matter here: the strongest solution is rarely the first one to appear. Generating many diverse ideas first keeps the design space open before it is narrowed down, and evaluation comes later.
Designers rarely wait for inspiration to strike. Instead they use structured creativity tools, sometimes called cognitive organisers, to push their thinking past the obvious.
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Paywall
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