Ideation and Modelling
Definition
Ideation
Ideation is the process of generating multiple, diverse ideas to solve a defined design problem. It encourages exploration of different approaches before choosing the best direction for development.
Note
Ideation is not just about quantity, it's about generating diverse ideas that address the problem from different angles.
Purpose
- Explore a range of creative solutions
- Test different approaches to the problem
- Respond directly to the problem statement and design specifications
- Avoid jumping to the first or most obvious solution
Techniques for Effective Ideation
1 - Mind Mapping
- Visual representation of ideas and their connections.
- Helps organise thoughts and identify relationships between concepts.
2 - SCAMPER
- A structured approach using prompts to modify existing ideas:
- Substitute
- Combine
- Adapt
- Modify
- Put to another use
- Eliminate
- Reverse
3 - Sketching and Doodling
- Quick, informal drawings to visualize ideas.
- Encourages exploration without the pressure of perfection.
4 - Role-Playing
- Designers act out scenarios to understand user experiences and identify potential solutions.
Tip
- When ideating, focus on generating a wide range of ideas first.
- Evaluation and refinement come later in the process.
Applying Ideation and Modelling to a Design Problem
- Define the Problem: Clearly articulate the problem statement and design specifications.
- Generate Ideas: Use ideation techniques to explore diverse solutions.
- Create Models: Develop physical, digital, or conceptual models to visualize and test ideas.
- Evaluate and Refine: Gather feedback, test models, and iterate on designs.
- Select the Best Solution: Choose the most viable solution based on criteria such as feasibility, cost, and user needs.
