IB Design Technology Topic A2.1.5 User Profiles and Design Assumptions Revision Notes (SL/HL)

IB Design Technology Topic A2.1.5 User Profiles and Design Assumptions Revision Notes (SL/HL) | RevisionDojo

Written by official IB examiners

What Goes Into a Persona

You met personas in A2.1.1; this section looks at what goes into a good persona and at three related tools, scenarios, population stereotypes, and demographics.
A useful persona pulls together five key elements:
1. Demographics: age, occupation, and education.
2. Goals: what the user wants to achieve with the product.
3. Frustrations: the pain points and challenges they run into.
4. Behaviours: how they interact with technology and their environment.
5. Motivations: what drives them to use the product.
Because a persona drives real decisions, it must rest on real interview, survey, and observation data, not guesswork; invented from assumptions, a persona quietly becomes a stereotype.

Tip

Always base a persona on real data from user interviews, surveys, and observations.
This keeps it an accurate reflection of the target audience rather than a stereotype.

Scenarios: The Persona in a Real Situation

Definition

Scenarios

A scenario is a short, realistic story that describes how a user (often represented by a persona) interacts with a product in a specific context to achieve a goal.

A scenario is a short, realistic story of a persona using a product in a specific situation to reach a goal.

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Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

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What Goes Into a Persona

You met personas in A2.1.1; this section looks at what goes into a good persona and at three related tools, scenarios, population stereotypes, and demographics.
A useful persona pulls together five key elements:
1. Demographics: age, occupation, and education.
2. Goals: what the user wants to achieve with the product.
3. Frustrations: the pain points and challenges they run into.
4. Behaviours: how they interact with technology and their environment.
5. Motivations: what drives them to use the product.
Because a persona drives real decisions, it must rest on real interview, survey, and observation data, not guesswork; invented from assumptions, a persona quietly becomes a stereotype.

Tip

Always base a persona on real data from user interviews, surveys, and observations.
This keeps it an accurate reflection of the target audience rather than a stereotype.

Scenarios: The Persona in a Real Situation

Definition

Scenarios

A scenario is a short, realistic story that describes how a user (often represented by a persona) interacts with a product in a specific context to achieve a goal.

A scenario is a short, realistic story of a persona using a product in a specific situation to reach a goal.

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

A. Design in theory8 subtopics

B. Design in practice8 subtopics

C. Design in context8 subtopics

IB Design Technology Topic A2.1.5: User Profiles and Design Assumptions Notes

A. Design in theory8 subtopics

B. Design in practice8 subtopics

C. Design in context8 subtopics

What Goes Into a Persona

Scenarios: The Persona in a Real Situation

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

What Goes Into a Persona

Scenarios: The Persona in a Real Situation

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account