Notes for C.2.8 Metrics Used by Search Engines - IB | RevisionDojo
C.2.8 Metrics Used by Search Engines Notes
Types of Metrics
Note
Metrics are used to improve the accuracy of search results.
On-Page Metrics: Factors found on the web page itself, such as keywords, content quality, and metadata.
Off-Page Metrics: External factors like backlinks, social signals, and domain authority.
User Engagement Metrics: Data on how users interact with the page, such as click-through rates and bounce rates.
On-Page Metrics
Keyword Density: The frequency of keywords in the content.
Meta Tags: Descriptions and titles that summarize the page's content.
Content Quality: The relevance, originality, and depth of the content.
Off-Page Metrics
Backlinks: Links from other websites pointing to the page.
Domain Authority: A score that predicts how well a website will rank.
Social Signals: Shares, likes, and mentions on social media platforms.
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Definition
Paywall
(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.
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Note
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What are On-Page Metrics?
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Note
Introduction to Search Engine Metrics
Search engines use a variety of metrics to evaluate and rank web pages. These metrics help determine the relevance and quality of a page in relation to a user's query.
Metrics are used to improve the accuracy of search results.
Different types of metrics provide a comprehensive view of a page's value.
DefinitionSearch Engine MetricsQuantitative measures used by search engines to evaluate and rank web pages.
AnalogyThink of search engine metrics like a report card for web pages, where different subjects (metrics) contribute to the overall grade (ranking).
ExampleGoogle uses over 200 different metrics to rank web pages.
