IB Computer Science Topic C.2.7 Improving Search Results Revision Notes (SL/HL)

IB Computer Science Topic C.2.7 Improving Search Results Revision Notes (SL/HL) | RevisionDojo

The Essence of Improving Search Results

Search engines use algorithms to rank web pages based on relevance and quality.
Web developers can use search engine optimization (SEO) techniques to improve their pages' visibility in search results.

Definition

Search Engine Optimization (SEO)

The process of optimizing web pages to improve their ranking in search engine results.

On-Page SEO

Keyword Optimization:
1. Use relevant keywords in titles, headings, and content.
2. Avoid keyword stuffing, which can harm rankings.
Meta Tags:
1. Meta titles and descriptions help search engines understand the page's content.
2. Write clear, concise meta tags that include keywords.
Content Quality:
1. Create original , informative , and engaging content.
2. Use headings, bullet points, and images to enhance readability.

Tip

Use tools like Google Keyword Planner to find relevant keywords for your content.

Off-Page SEO

Backlinks:
1. Backlinks from reputable websites signal authority and trustworthiness.
2. Focus on earning high-quality backlinks rather than quantity.

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Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

Unlock the rest of this chapter with a free account

The Essence of Improving Search Results

Search engines use algorithms to rank web pages based on relevance and quality.
Web developers can use search engine optimization (SEO) techniques to improve their pages' visibility in search results.

Definition

Search Engine Optimization (SEO)

The process of optimizing web pages to improve their ranking in search engine results.

On-Page SEO

Keyword Optimization:
1. Use relevant keywords in titles, headings, and content.
2. Avoid keyword stuffing, which can harm rankings.
Meta Tags:
1. Meta titles and descriptions help search engines understand the page's content.
2. Write clear, concise meta tags that include keywords.
Content Quality:
1. Create original , informative , and engaging content.
2. Use headings, bullet points, and images to enhance readability.

Tip

Use tools like Google Keyword Planner to find relevant keywords for your content.

Off-Page SEO

Backlinks:
1. Backlinks from reputable websites signal authority and trustworthiness.
2. Focus on earning high-quality backlinks rather than quantity.

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

1. System fundamentals2 subtopics

2. Computer organization1 subtopic

3. Networks1 subtopic

4. Computational thinking, problem-solving and programming3 subtopics

5. Abstract data structures (HL)1 subtopic

6. Resource management (HL)1 subtopic

7. Control (HL)1 subtopic

A. Databases4 subtopics

B. Modelling and simulation4 subtopics

C. Web science6 subtopics

D. Object-oriented programming (OOP)4 subtopics

IB Computer Science C.2.7 Improving Search Results Notes

1. System fundamentals2 subtopics

2. Computer organization1 subtopic

3. Networks1 subtopic

4. Computational thinking, problem-solving and programming3 subtopics

5. Abstract data structures (HL)1 subtopic

6. Resource management (HL)1 subtopic

7. Control (HL)1 subtopic

A. Databases4 subtopics

B. Modelling and simulation4 subtopics

C. Web science6 subtopics

D. Object-oriented programming (OOP)4 subtopics

The Essence of Improving Search Results

On-Page SEO

Off-Page SEO

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

The Essence of Improving Search Results

On-Page SEO

Off-Page SEO

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account