GreenBites Ltd (GB)
GreenBites Ltd (GB) is a fast-growing organic food manufacturer based in Canada. The company produces organic snacks and beverages, which it sells through major supermarket chains and online platforms. Due to increasing demand, GB is planning to open a new production facility to expand its manufacturing capacity.
GB is considering three possible locations for its new factory:
Toronto, Canada – Close to GB’s headquarters, with high labor costs but good infrastructure.
Guadalajara, Mexico – Lower labor costs but more complex supply chain logistics.
Rotterdam, Netherlands – Provides easy access to European markets but has higher taxes and environmental regulations.
GB currently uses batch production, which allows it to produce a variety of organic snacks efficiently. However, some managers believe that switching to flow production could reduce costs and improve efficiency. Others worry that flow production would reduce product variety and increase waste.
Additionally, GB’s internal communication has become more difficult as the company grows. Employees complain about unclear instructions and slow decision-making, especially between the production and sales teams. Some managers suggest introducing a digital communication platform, while others believe regular face-to-face meetings would be more effective.