Practice IB Business Management Topic 3.5 Profitability and Liquidity Ratio Analysis with authentic exam-style questions for both SL and HL students. This question bank focuses on the exact syllabus content for 3.5 Profitability and Liquidity Ratio Analysis and mirrors Paper 1, 2, 3 style where relevant.
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LuminaCare is a Ghana-based, for-profit social enterprise that manufactures solar-powered medical devices for rural clinics and maternal health centers across Sub-Saharan Africa. Its flagship product is a solar fetal heart monitor, which allows midwives to detect complications during pregnancy without relying on grid electricity. The company raised seed capital from impact investors but has now reached an inflection point: demand has grown by 300%, and LuminaCare must decide whether to pursue a $2.5M Series A equity round or take on $1.2M in concessional debt from a development bank.
With reference to Resource 3, describe one HR issue that may be impacting LuminaCare’s ability to scale sustainably.
Explain one financial challenge and one marketing challenge LuminaCare may face if it accepts the concessional loan.
Using the resources and relevant business management tools and theories, recommend a plan of action for LuminaCare over the next five years. Your plan must make a clear recommendation on financing (choose Series A now, choose the concessional loan now, or propose a staged sequence using both at different times) and justify your choice.
BeanBar Ltd.
BeanBar Ltd. is a medium-sized company that sells gourmet coffee beans online and in retail stores. The business recently launched a new premium coffee blend and carried out primary market research to better understand customer preferences before the launch. The findings helped inform the company's updated marketing plan, which included promotional discounts and revised packaging.
Although initial sales were strong, the marketing manager is concerned that poor internal communication between the finance and sales teams may be affecting financial performance. The finance team has noted rising costs, while the operations team wants to reinvest in product development.
Table 1 shows selected financial data for the past two months.
Table 1: Selected financial data for BeanBar Ltd. for 2024
| Item | Month 1 ($) | Month 2 ($) |
|---|---|---|
| Revenue | 100,000 | 90,000 |
| Cost of sales | 40,000 | 42,000 |
| Expenses | 30,000 | 35,000 |
| Net profit | ? | ? |
| Current assets | 60,000 | 50,000 |
| Current liabilities | 30,000 | 40,000 |
Calculate the net profit for Month 1 and Month 2. Show all your working.
Calculate the current ratio for Month 2. Show all your working.
Explain one reason why a fall in net profit might concern the finance team.
Identify one method of primary market research.
Outline one problem that may arise from poor internal communication between departments.
BiteFresh Ltd.
BiteFresh Ltd. is a company that produces ready-made healthy meals for supermarkets and gyms. Due to growing demand, the business is planning to open a second production facility. Management is deciding between two locations: one in an urban area with higher rent but closer to suppliers and customers, and another in a rural area with lower operating costs but limited infrastructure.
The finance team has produced updated financial data to help evaluate the company's performance and support the location decision.
Table 1: Financial data for BiteFresh Ltd.
| Item | Amount ($) |
|---|---|
| Revenue | 400,000 |
| Cost of sales | 220,000 |
| Expenses | 130,000 |
| Fixed costs (per month) | 12,000 |
| Selling price per unit | 10 |
| Variable cost per unit | 4 |
| Current assets | 70,000 |
| Current liabilities | 35,000 |
Calculate the net profit for the business.
Show all your working.
Calculate the net profit margin.
Show all your working.
Calculate the current ratio.
Show all your working.
Calculate the break-even output per month.
Show all your working.
Outline one factor that BiteFresh Ltd. should consider when choosing between the urban and rural location options.
Solveta Ltd.
Solveta Ltd. is a private limited company that manufactures eco-friendly packaging materials for global e-commerce businesses. The company recently launched a major marketing campaign to enter three new export markets. This campaign involved substantial investment in promotion, pricing adjustments, and changes to distribution (place) to align with regional consumer expectations.
To fund this expansion, Solveta used a mix of retained profit, a medium-term loan, and newly issued share capital. While sales revenue has increased, rising logistics and distribution costs have impacted short-term liquidity. The finance department has released Solveta’s statement of financial position and asked the marketing and finance teams to assess its implications for profitability and cash flow.
Figure 1. Solveta Ltd. Statement of financial position as at 30 June 2024
| Item | $ |
|---|---|
| Assets | |
| Non-current assets | |
| Property, plant and equipment | 600,000 |
| Less: Accumulated depreciation | (150,000) |
| Net non-current assets | 450,000 |
| Current assets | |
| Cash | 60,000 |
| Debtors | 85,000 |
| Stock | 105,000 |
| Total current assets | 250,000 |
| Total assets | 700,000 |
| Liabilities | |
| Current liabilities | |
| Bank overdraft | 12,000 |
| Trade creditors | 48,000 |
| Short-term loan | 40,000 |
| Total current liabilities | 100,000 |
| Non-current liabilities | |
| Borrowings—medium term | 180,000 |
| Total liabilities | 280,000 |
| Net assets | 420,000 |
| Equity | |
| Share capital | 300,000 |
| Retained earnings | 120,000 |
| Total equity | 420,000 |
Explain one reason Solveta Ltd. may have chosen to use more than one source of finance for its international marketing campaign.
Suggest one element of the marketing mix Solveta adjusted to support its international expansion.
Calculate the current ratio and acid-test ratio for Solveta Ltd., showing your working.
Outline what these liquidity ratios suggest about Solveta’s short-term financial position.
Comment on how Solveta’s cost and revenue structure may affect its profitability.
SteelForm Ltd. is a manufacturer of prefabricated steel components for the construction industry. The company recently hired a new operations director to improve productivity and staff performance. She introduced a range of human resource practices, including performance-linked bonuses, internal promotions, and a revamped recruitment process.
The new director also noticed that the company's leadership style across middle management was inconsistent and often lacked accountability. To address this, she initiated workshops to develop a more task-oriented culture focused on meeting deadlines and production quotas. However, some staff have expressed frustration, stating that the company's previously person-oriented culture is being lost.
The finance team prepared the following financial statements for 2024.
Table 1: SteelForm Ltd. – Financial Data for 2024
| Item | Amount ($) |
|---|---|
| Revenue | 4,200,000 |
| Cost of sales | 2,300,000 |
| Gross profit | 1,900,000 |
| Operating expenses | 1,250,000 |
| Net profit | 650,000 |
| Current assets | 340,000 |
| Current liabilities | 200,000 |
| Non-current liabilities | 400,000 |
| Total equity | 1,000,000 |
Explain one way human resource management practices can improve business performance.
Calculate the net profit margin and current ratio for SteelForm Ltd. Show all your working.
Analyse how the shift toward a task-oriented culture and greater accountability in middle management might affect employee motivation at SteelForm Ltd.
Comment on how the net profit margin might influence future HR investment decisions.