Practice 3.2 Sources of finance with authentic IB Business Management exam questions for both SL and HL students. This question bank mirrors Paper 1, 2, 3 structure, covering key topics like systems and structures, human behavior and interaction, and sustainability and ethics. Get instant solutions, detailed explanations, and build exam confidence with questions in the style of IB examiners.
LuminaCare
“Our burn rate is steady, but we’ve reached our credit limit with suppliers. We operate on 90-day payment terms with clinics, so cash flow is always tight. Series A equity gives us the scale to meet demand and build a second facility—but would dilute founder control and introduce board-level oversight. The concessional loan is low-interest and non-dilutive but comes with covenants: quarterly EBITDA targets, strict capex limits, and donor-style reporting. Any miss could trigger loan restructuring or early repayment.”
| Metric | Value |
|---|---|
| Staff turnover (last 6 months) | 22% |
| Time to fill technical roles | 49 days (↑ 24%) |
| % of roles with formal job descriptions | 58% |
| Managerial span of control | Avg. 12 direct reports |
| Avg. team engagement score | 67/100 (↓ from 78) |
| The head of HR notes that burnout and unclear career paths are leading to attrition, especially among product engineers and field deployment staff. |
“Clinics love our mission—but most have no idea who we are until we show up at trade shows. We need to invest in inbound marketing, including a multilingual website, CRM tools, and a referral rewards program for midwives. More crucially, we’re perceived as a donor-funded nonprofit, not a serious tech company. To attract hospital procurement officers and larger buyers, we must reposition the brand to emphasize product quality, not just affordability and ethics.”
“We rely on LuminaCare’s devices, but their response time for repairs has worsened.” “Sometimes we get different pricing from different reps. There’s no standard process.” “I love the mission—but our procurement officer wants a brand that feels serious. A logo change isn’t enough.”
With reference to Resource 3, describe one HR issue that may be impacting LuminaCare’s ability to scale sustainably.
Explain one financial challenge and one marketing challenge LuminaCare may face if it accepts the concessional loan.
Using all the resources provided and your knowledge of business management tools and theories, recommend a possible plan of action for LuminaCare over the next five years.
TerraVolt Ltd.
TerraVolt Ltd. is a European company specialising in the production of modular battery storage systems for renewable energy projects. After identifying an opportunity to expand into off-grid African markets, TerraVolt invested heavily in a new research and development (R&D) project to develop a lightweight, durable battery model.
However, unexpected production delays caused by supply chain disruptions forced TerraVolt to activate parts of its contingency plan, including outsourcing key components at higher costs. The finance team has prepared the company's final accounts and depreciation schedules to assess the financial impact and to plan for future investment needs.
Table 1: Statement of Profit or Loss for TerraVolt Ltd. for the year ending 31 December 2024 (figures in €000s)
| Item | Amount (€000) |
|---|---|
| Sales revenue | 10,200 |
| Cost of sales | 6,300 |
| Gross profit | 3,900 |
| Operating expenses | 2,400 |
| Depreciation expense | 400 |
| Interest | 150 |
| Profit before tax | — |
| Tax | 150 |
| Profit for the year | — |
Table 2: Statement of Financial Position for TerraVolt Ltd. as at 31 December 2024 (figures in €000s)
| Item | Amount (€000) |
|---|---|
| Non-current assets (at cost) | 2,000 |
| Accumulated depreciation | (800) |
| Current assets | 1,100 |
| Current liabilities | 750 |
| Long-term borrowings | 600 |
| Share capital | 700 |
| Retained earnings | — |
Additional information:
Calculate the profit before tax in 2024 for TerraVolt Ltd. Show all your working.
Calculate TerraVolt Ltd.’s net book value of non-current assets as at 31 December 2024. Show all your working.
Using the straight-line depreciation method, calculate TerraVolt Ltd.’s annual depreciation expense based on the machinery investment. Show all your working.
Calculate the current ratio for TerraVolt Ltd. as at 31 December 2024. Show all your working.
Comment on what the financial statements reveal about TerraVolt Ltd.’s profitability and liquidity position.
EcoPod Ltd.
EcoPod Ltd. is a private limited company that designs and installs compact eco-friendly garden offices. The company was started by two friends who wanted to promote sustainable working spaces as an alternative to traditional home offices. One of their main business objectives is to expand production while maintaining their commitment to sustainability.
To finance its growth, EcoPod Ltd. reinvested retained profit and also secured a bank loan. However, the company has recently experienced cash flow difficulties due to late payments from customers and rising material costs.
Table 1 shows EcoPod Ltd.’s financial data for the previous month.
Table 1: Financial data for EcoPod Ltd. (Previous month)
| Item | Amount ($) |
|---|---|
| Revenue | 120,000 |
| Cost of goods sold | 70,000 |
| Operating expenses | 30,000 |
| Cash inflows | 45,000 |
| Cash outflows | 60,000 |
| Opening cash balance | 5,000 |
State two sources of finance used by EcoPod Ltd.
Calculate the net profit for the month. Show all your working.
Calculate the closing cash balance. Show all your working.
Identify one internal stakeholder and explain how they may be affected by EcoPod Ltd.’s cash flow problems.
Outline one advantage of operating as a private limited company.
PureGlow Ltd.
PureGlow Ltd. is a skincare company that sells natural, plant-based beauty products. To support the launch of a new product line, the business used a mix of internal and external sources of finance. It relied on retained profit from previous years and also secured funding from a venture capital firm interested in ethical consumer brands.
The new product range was supported by a marketing plan focused on the premium segment. As part of the plan, PureGlow adjusted elements of its marketing mix, including packaging design and pricing. The company aims to increase market share and improve profit margins in a highly competitive industry.
Table 1 shows selected financial data for the first month after the launch.
Table 1: Financial data for PureGlow Ltd. (Month 1)
| Item | Amount ($) |
|---|---|
| Revenue | 140,000 |
| Cost of goods sold | 60,000 |
| Expenses | 50,000 |
| Net profit | ? |
State two sources of finance used by PureGlow Ltd.
Calculate the net profit for the month. Show all your working.
Explain one reason why profit is important for a business like PureGlow Ltd.
Identify one element of the marketing mix that was changed and explain its potential impact.
Outline one reason why creating a marketing plan is useful when launching a new product.
Solveta Ltd.
Solveta Ltd. is a private limited company that manufactures eco-friendly packaging materials for global e-commerce businesses. The company recently launched a major marketing campaign to enter three new export markets. This campaign involved substantial investment in promotion, pricing adjustments, and changes to distribution (place) to align with regional consumer expectations.
To fund this expansion, Solveta used a mix of retained profit, a medium-term loan, and newly issued share capital. While sales revenue has increased, rising logistics and distribution costs have impacted short-term liquidity. The finance department has released Solveta’s statement of financial position and asked the marketing and finance teams to assess its implications for profitability and cash flow.
Figure 1. Solveta Ltd. Statement of financial position as at 30 June 2024
| Item | $ |
|---|---|
| Assets | |
| Non-current assets | |
| Property, plant and equipment | 600,000 |
| Less: Accumulated depreciation | (150,000) |
| Net non-current assets | 450,000 |
| Current assets | |
| Cash | 60,000 |
| Debtors | 85,000 |
| Stock | 105,000 |
| Total current assets | 250,000 |
| Total assets | 700,000 |
| Liabilities | |
| Current liabilities | |
| Bank overdraft | 12,000 |
| Trade creditors | 48,000 |
| Short-term loan | 40,000 |
| Total current liabilities | 100,000 |
| Non-current liabilities | |
| Borrowings—medium term | 180,000 |
| Total liabilities | 280,000 |
| Net assets | 420,000 |
| Equity | |
| Share capital | 300,000 |
| Retained earnings | 120,000 |
| Total equity | 420,000 |
Explain one reason Solveta Ltd. may have chosen to use more than one source of finance for its international marketing campaign.
Suggest one element of the marketing mix Solveta adjusted to support its international expansion
Calculate the current ratio and acid test ratio for Solveta Ltd. Show all your working.
Outline what these liquidity ratios suggest about Solveta’s short-term financial position.
Comment on how Solveta’s cost and revenue structure may affect its profitability.
PulseFuel Ltd.
PulseFuel Ltd. is a startup producing high-performance energy drinks aimed at endurance athletes. The company prides itself on its proprietary electrolyte formula, which forms the basis of its USP. Although sales have grown rapidly, production costs remain high and most sales are made on credit. PulseFuel Ltd. is considering adjusting its pricing strategy to gain market share in the short term.
Table 1: Cash flow forecast for PulseFuel Ltd. for the first three months of 2025
(All figures in $000)
| January | February | March | |
|---|---|---|---|
| Opening balance | 3 | 1 | (2) |
| Cash inflows | |||
| Credit sales collected | 150 | 200 | 250 |
| Crowdfunding contributions | 25 | – | – |
| Investor seed funding | – | – | 100 |
| Total cash inflows | 175 | 200 | 350 |
| Cash outflows | |||
| Packaging and ingredients | 120 | 120 | 130 |
| Wages | 30 | 30 | 30 |
| Equipment leasing | 10 | 10 | 10 |
| Distribution and marketing | 17 | 43 | 50 |
| Total cash outflows | 177 | 203 | 220 |
| Net cash flow | (2) | (3) | 130 |
| Closing balance | 1 | (2) | 128 |
Answer all the questions.
Using Table 1, calculate the total net cash flow for the quarter
Explain one reason why PulseFuel Ltd. might be profitable but still experience negative cash flow in its first two months.
Suggest one external source of finance, other than crowdfunding or seed investment, that would help PulseFuel Ltd. smooth early cash flow problems.
Identify the pricing strategy PulseFuel Ltd. may be considering and how this could affect its short-term and long-term positioning.
Explain how PulseFuel Ltd.’s USP could help support a move toward premium or contribution-based pricing in future.
ZenMoto Ltd.
ZenMoto Ltd. is a Japanese company that manufactures electric scooters designed for city commuting. To improve operational efficiency, ZenMoto has implemented lean production techniques such as just-in-time (JIT) inventory management, kaizen (continuous improvement), and quality circles across its factories. It is also reviewing its production planning processes to better match seasonal demand fluctuations.
The company plans to expand into new Southeast Asian markets and needs funding for a new manufacturing plant. The finance department has provided key efficiency data and is evaluating whether internal cash flows are sufficient or if external sources of finance are needed.
Table 1: Selected Financial Data – ZenMoto Ltd. (2024)
| Item | Amount (¥) |
|---|---|
| Revenue | 8,500,000,000 |
| Cost of goods sold | 5,200,000,000 |
| Operating expenses | 2,700,000,000 |
| Net profit | 600,000,000 |
| Capital employed | 5,000,000,000 |
Explain one way lean production techniques could improve ZenMoto Ltd.'s operational efficiency.
Calculate the return on capital employed (ROCE) for ZenMoto Ltd. Show all your working.
Comment on how ZenMoto Ltd.’s ROCE result might influence its decision to use internal or external finance for expansion.
Suggest one internal and one external source of finance ZenMoto Ltd. could consider for the new manufacturing plant.
Suggest how improvements in production planning could contribute to better financial performance at ZenMoto Ltd.
NovaShades Ltd.
NovaShades Ltd. produces customisable smart sunglasses that adjust tint based on sunlight. The company is in its third year of operations and is seeking to expand its presence into two new markets. A recent round of market research revealed a growing demand among athletes and frequent travellers, prompting changes to the marketing plan, including new promotional strategies and adjusted pricing.
To fund the launch, the business secured a short-term bank loan and reinvested a portion of last year’s retained profit. The leadership team promotes a task-oriented management style, focused on achieving efficiency, though recent internal feedback shows that some employees feel undervalued and disconnected from the company’s vision.
The finance team has provided partial data for Q2 2024 and asked the marketing interns to complete the missing values in the statement of profit or loss using the table below.
Table 1: Financial data for NovaShades Ltd. (Q2 2024)
| Item | Amount ($) |
|---|---|
| Units sold | 2,000 |
| Selling price per unit | 120.00 |
| Variable cost per unit | 45.00 |
| Salaries (marketing + operations) | 40,000 |
| Advertising and promotion | 18,000 |
| Office rent and utilities | 15,000 |
| Loan interest | 2,500 |
| Tax rate | 25% |
| Dividends paid | 10,000 |
**Figure 1: NovaShades Ltd. statement of profit or loss for the quarter ended 30 June 2024
| $ | |
|---|---|
| Sales revenue | _______ |
| Cost of sales | _______ |
| Gross profit | _______ |
| Expenses: | |
| Salaries | (40,000) |
| Advertising and promotion | (18,000) |
| Office rent and utilities | (15,000) |
| Profit before interest and tax | _______ |
| Interest | (2,500) |
| Profit before tax | _______ |
| Tax (25%) | _______ |
| Profit for the period | _______ |
| Dividends | (10,000) |
| Retained profit | _______ |
Suggest one possible reason why the leadership style at NovaShades Ltd. might be contributing to employee demotivation.
Explain how the findings from NovaShades Ltd.’s market research could be used to adjust its marketing planning.
Outline one element of the marketing mix that appears to have been updated based on the case and how it supports the new market strategy.
Using the data in Table 1, construct the full statement of profit of loss in Figure 1. Show your working.
Suggest whether the business appears financially stable based on its retained profit and reliance on short-term finance.
UrbanNest Ltd.
UrbanNest Ltd. is a UK-based furniture company that designs and sells compact, modular pieces for urban apartments. Originally founded as a partnership, it restructured into a private limited company (Ltd.) to raise capital for growth. Its business objectives include increasing market share by 10% annually and maintaining a ROCE of 15%. Following strong domestic sales, UrbanNest is planning to launch a new e-commerce platform to support international expansion into Southeast Asia.
While revenue growth remains steady, rising marketing spend and inventory costs have placed pressure on liquidity. The finance team has shared final account data for 2024, revealing tight cash reserves and slower inventory turnover due to new customisable product lines. The company is now exploring funding options to support its expansion plan.
Table 1: Selected Financial Data – UrbanNest Ltd. (2024)
| Item | Amount (£) |
|---|---|
| Revenue | 2,800,000 |
| Cost of goods sold | 1,600,000 |
| Operating expenses | 900,000 |
| Net profit | 300,000 |
| Capital employed | 2,000,000 |
| Average stock | 320,000 |
Explain one advantage for UrbanNest Ltd. in changing from a partnership to a private limited company.
Calculate the return on capital employed (ROCE) and for UrbanNest Ltd. Show all your working.
Comment on whether UrbanNest Ltd. has achieved its financial objective based on your ROCE calculation.
Suggest one internal and one external source of finance UrbanNest Ltd. could use to fund its e-commerce platform investment.
Explain how UrbanNest Ltd.'s type of business entity and financial performance may influence its access to finance.
CycleSpark Ltd.
CycleSpark Ltd. is a company that designs and sells electric bicycles. The business recently launched a new model and created a marketing plan focused on urban commuters. The plan includes promotional discounts, partnerships with eco-friendly organisations, and a pricing strategy to remain competitive.
To support the launch, CycleSpark obtained a medium-term loan and used retained profit from the previous year. Although sales increased, the company experienced cash flow difficulties due to a delay in customer payments.
Table 1 shows selected financial data from the month following the product launch.
Table 1: Financial data for CycleSpark Ltd. (Month 1)
| Item | Amount ($) |
|---|---|
| Revenue | 180,000 |
| Cost of goods sold | 110,000 |
| Expenses | 50,000 |
| Opening balance | 8,000 |
| Cash inflows | 70,000 |
| Cash outflows | 95,000 |
State two sources of finance used by CycleSpark Ltd.
Calculate the net profit for the month. Show all your working.
Calculate the closing cash balance for the month. Show all your working.
Explain one reason why a business with strong sales might still face cash flow problems.
Identify one element of the marketing plan mentioned in the case and explain its purpose.