Stakeholders in Climate Change
Stakeholder
A stakeholder is any person, group or institution that has an interest in or is affected by climate change and may influence decisions related to it.
- Everyone is a stakeholder, but their roles, influence and vulnerability differ widely.
- Stakeholders can shape how individuals understand and respond to climate change.
- Influence depends on trust, access to information and personal relevance.
- Key stakeholder groups include charismatic individuals, local community groups, NGOs, media organisations and educational institutions.
How Stakeholders Influence Public Perspectives
1. Charismatic Individuals
- Public figures can bring emotional engagement and urgency to the climate debate.
- They often encourage younger people to participate in environmental activism.
- They help transform awareness into motivation for behaviour change.
Sir David Attenborough, Al Gore and Greta Thunberg
AnalogyCharismatic individuals act like spotlights, illuminating complex scientific issues that many would otherwise overlook.
2. Local Community Groups
- They address climate change that affects everyday life, such as recycling, water conservation and flood preparedness.
- People are more likely to act when changes are practical and visible in their own neighbourhood.
- Community initiatives strengthen social responsibility and collective participation.
Local groups often emphasize the co-benefits of climate action, such as improved air quality or economic savings from energy efficiency.
Example- Community flood-adaptation projects in Bangladesh provide training and raised housing structures.
- These solutions have directly improved resilience and encouraged stronger belief in adaptation strategies.
3. Non-Governmental Organisations (NGOs)
- NGOs conduct research, deliver education campaigns and advocate for policy change.
- They support vulnerable communities who are at high risk from climate impacts.
- Their influence depends on funding, local support and scientific credibility.
NGOs often serve as a link between local communities and powerful decision-makers, ensuring that those most affected are heard.
4. Media and Communication
- Media determines how climate information is presented and whether it is seen as a scientific consensus or a controversial debate.
- Reliable journalism can improve climate literacy, while biased reporting can cause confusion or denial.
- Social media spreads information quickly but can also amplify misinformation.
- Cold weather does not disprove climate change.
- Climate refers to long-term global patterns, not short-term local weather.
- How does the media's portrayal of climate change differ across cultures or political systems?
- What role does bias play in shaping public opinion?
5. Educational Institutions
- Schools and universities teach scientific knowledge and critical thinking about climate issues.


