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Visual techniques are not just decorative. They guide the interpretation of the text.
| Centered | Marginalized |
|---|---|
| Foreground | Background |
| Symmetrical | Asymmetrical |
| Balanced | Unbalanced |
| Framed | Isolated |
| Cluttered | Minimal |
| Serif | Sans-Serif |
|---|---|
| Bold | Italic |
| Block capitals | Script font |
| Decorative | Clean |
| Large-scale | Small-scale |
In a horror movie poster, jagged, red letters create a sense of danger and urgency.
High contrast / Muted tones / Saturated / Monochrome / Symbolic color use
"The use of high-contrast red and black mirrors the tension in the scene."
| Wide panel | Close panel |
|---|---|
| Tight sequence | Fragmented sequence |
| Left-to-right flow | Non-linear sequence |
A single large panel might highlight a dramatic event. A series of small panels can create a sense of rapid action.
| Crosses to | Retreats from |
|---|---|
| [Pause] | [Aside] |
| Proxemics (use of space) | Blocking (movement pattern) |
| Levels (standing/sitting) | Levels (height difference) |
Stage directions reveal character relationships and set the tone of a scene.
Instead of saying "the colors are bright," specify "the use of vibrant reds and yellows creates a sense of urgency."
Visual techniques
Visual techniques are the deliberate design choices that shape how we experience a visual text.
Layout
The spatial arrangement of elements on a page or screen. It guides the reader's eye and controls the flow of information.
Typography
The style, size, and arrangement of text. Typography can convey tone and emphasize key ideas.
Color
The use of color to influence emotion or signal meaning
Panel arrangement
The organization of panels in graphic novels or comics. Panel arrangement controls pacing and emphasizes key moments.
Stage directions
Instructions in a play's script about actors' movements and positioning.