Travel guides & web pages Notes

Writing For Information And Accessibility

1. These text types test whether you can organize information for easy access and practical use.
2. They prioritize clarity, scannability, and user needs over literary style.
3. Examiners will check if your content is structured logically and serves its informational purpose.

Travel Guides

1. Purpose, Audience & Register
   1. Purpose: Inform travelers, recommend experiences, provide practical details, prepare visitors culturally.
   2. Audience: Tourists, travelers planning trips, people unfamiliar with the destination.
   3. Register: Semi-formal, friendly and informative, helpful without being condescending.
2. Layout & Conventions
   1. Clear destination identification in title.
   2. Organized sections by category (Where to Stay, What to Eat, Getting Around, Must-See Attractions).
   3. Mixture of overview paragraphs and specific recommendations.
   4. Practical information highlighted (prices, addresses, opening hours, transport options).
   5. Tips or warnings where relevant.
   6. Cultural advice or etiquette notes.

Key Features

1. Tone: Enthusiastic but practical, knowledgeable but accessible, helpful.
2. Vocabulary: Descriptive language for experiences, imperative for recommendations ("Don't miss," "Be sure to visit"), practical vocabulary (walking distance, budget-friendly, advance booking required).

How to Write a Travel Guide

1. Open with context: Give readers a sense of the destination before diving into specifics.
   1. Example: "Porto, Portugal's second city, combines medieval charm with modern energy. Built along the Douro River, this UNESCO World Heritage site offers port wine cellars, azulejo-tiled buildings, and some of Europe's best food markets."
2. Organize by traveler needs: Think about what visitors actually want to know and structure accordingly.
   1. Common sections: Getting There, Getting Around, Where to Stay, Where to Eat, What to See, What to Do, Practical Tips.
3. Be specific with recommendations: Generic praise wastes space. Give concrete details.
   1. Bad: "There are many good restaurants in the old town."
   2. Good: "Cantinho do Avillez (Rua Mouzinho da Silveira 166) serves modern Portuguese cuisine. Book ahead for dinner. Mains €15-25. Closed Mondays."
4. Include practical details consistently: Price ranges, locations, timing, booking requirements. Travelers rely on this information.
5. Balance popular and lesser-known: Cover the major attractions but include local favorites or hidden gems.
   1. Example: "While most tourists flock to Livraria Lello bookshop (€5 entry, redeemable with purchase), locals prefer the quieter Ler Devagar in the LX Factory, equally beautiful without the crowds."
6. Add cultural context: Help visitors understand and respect local customs.
   1. Example: "Portuguese meal times run late. Lunch is typically 1-3pm, dinner after 8pm. Arriving at 6pm will find most restaurants closed or empty."
7. Warn appropriately: Highlight genuine concerns without fearmongering.
   1. Example: "Pickpockets target tram 28. Keep bags in front of you and valuables secure. The tram itself is worth riding but consider less touristy routes like tram 25 for similar views with fewer crowds."

Web Pages

1. Purpose, Audience & Register
   1. Purpose: Inform, guide users, facilitate actions (purchases, registrations, learning), provide accessible information.
   2. Audience: Online users seeking specific information, often scanning rather than reading fully.
   3. Register: Varies by purpose, generally clear and direct, accessible to diverse audiences.
2. Layout & Conventions
   1. Clear page title or heading.
   2. Short paragraphs (2-4 sentences).
   3. Subheadings to break up content.
   4. Bulleted or numbered lists for easy scanning.
   5. Links to related pages or resources (indicated in exam writing).
   6. Call to action buttons or prompts where appropriate.
   7. Navigation cues (home, back to top, related pages).

Key Features

1. Tone: Direct, user-focused, active voice.
2. Vocabulary: Simple, accessible language, action verbs for navigation ("learn more," "get started," "contact us"), headings as questions or key phrases.

How to Write a Web Page

1. Lead with the most important information: Users decide within seconds whether they're on the right page. Front-load key content.
   1. Bad: "Welcome to our website. We've been in business since 1987 and have a long history of..."
   2. Good: "Book driving lessons online. £35 per hour. Qualified instructors. Pass rates above national average."
2. Use descriptive headings: Headings should tell users what the section contains, not tease mysteriously.
   1. Bad: "Our Story" "Learn More" "Discover"
   2. Good: "How the Program Works" "Pricing and Packages" "Frequently Asked Questions"
3. Write scannable paragraphs: Each paragraph should make one clear point. Keep them short.
4. Use lists generously: Bullet points let users grasp information faster than paragraphs.
5. Include clear calls to action: Tell users what to do next.
   1. Examples: "Enroll now," "Download the guide," "Contact an advisor," "View course schedule."
6. Make links descriptive: Users should know where links lead without clicking.
   1. Bad: "Click here for more information."
   2. Good: "View the complete course schedule."