Goods and Services
E-commerce
- The buying and selling of goods and services through digital platforms.
- It has revolutionized traditional business models by providing convenience, accessibility, and efficiency to both consumers and businesses.
Amazon is a prime example of an e-commerce platform that has disrupted traditional retail. It offers a wide range of products, from books to electronics, and provides services like fast shipping and customer reviews.
E-trading
- E-trading refers to the buying and selling of financial instruments, such as stocks, bonds, and currencies, through online platforms.
- It has democratized access to financial markets, allowing individuals to trade from anywhere with an internet connection.
- Robinhood is an e-trading platform that allows users to trade stocks and cryptocurrencies without paying commissions.
- It has made investing accessible to a broader audience.
Online Marketplaces
- Online marketplaces are platforms where multiple sellers can offer their products or services to buyers.
- They facilitate transactions by providing a centralized platform for buyers and sellers to interact.
Etsy is an online marketplace that connects independent sellers with buyers looking for unique, handmade, or vintage items.
Personalized and targeted marketing
- Personalized and targeted marketing uses data analytics to deliver customized advertisements to specific audiences.
- This approach increases the likelihood of conversion by tailoring messages to individual preferences.
Spotify uses personalized marketing to recommend playlists and songs based on a user's listening history, increasing user engagement and retention.
Cryptocurrency
- Cryptocurrencies are digital currencies that use blockchain technology to enable secure and decentralized transactions.
