IB Design Technology Topic 8.2 Sustainable Consumption Revision Notes (HL)

IB Design Technology Topic 8.2 Sustainable Consumption Revision Notes (HL) | RevisionDojo

Understanding Consumer Behavior and Attitudes Toward Sustainability

Imagine walking into a store, deciding between two products: one with a bold eco-label promising sustainability and another without.
What guides your choice?
Is it your commitment to the environment, your budget, or perhaps skepticism about the label itself?

Note

Understanding the diverse attitudes and behaviors of consumers is essential for promoting sustainable consumption and designing products that align with these values.

4 Main Consumer Profiles

Consumers are not a monolithic group.
Their attitudes toward sustainability vary widely, often influenced by personal values, education, and cultural norms.
To better understand these differences, we categorize consumers into four main groups:

1. Eco-Warriors

At the forefront of sustainability efforts.
Actively advocate for environmental causes.
Boycott unsustainable products and prioritize green alternatives.
Well-informed and vocal about issues like climate change, deforestation, and waste reduction.

Example

For instance, an eco-warrior might choose to bike to work instead of driving, even if it’s less convenient, because they are committed to reducing their carbon footprint.

2. Eco-Champions

Strong commitment to sustainability but focus on influencing others.
Lead community recycling initiatives and promote green products on social media.
Encourage workplaces to adopt sustainable practices.

Tip

Designers and manufacturers targeting eco-champions should emphasize how their products enable broader environmental impact, such as supporting community projects or reducing global emissions.

3. Eco-Fans

Support sustainability but are less proactive.
Likely to purchase eco-friendly products if they are convenient and affordable.
Behavior is influenced by trends and peer pressure.

Analogy

Think of eco-fans as spectators at a sports game—they cheer for the team (sustainability) but aren’t playing on the field themselves.

Tip

Making sustainability accessible encourages eco-fans to make greener choices.

4. Eco-Phobes

Resistant to sustainability efforts.
Distrust environmental claims.
Prioritize convenience and cost over eco-friendliness.

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Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

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Understanding Consumer Behavior and Attitudes Toward Sustainability

Imagine walking into a store, deciding between two products: one with a bold eco-label promising sustainability and another without.
What guides your choice?
Is it your commitment to the environment, your budget, or perhaps skepticism about the label itself?

Note

Understanding the diverse attitudes and behaviors of consumers is essential for promoting sustainable consumption and designing products that align with these values.

4 Main Consumer Profiles

Consumers are not a monolithic group.
Their attitudes toward sustainability vary widely, often influenced by personal values, education, and cultural norms.
To better understand these differences, we categorize consumers into four main groups:

1. Eco-Warriors

At the forefront of sustainability efforts.
Actively advocate for environmental causes.
Boycott unsustainable products and prioritize green alternatives.
Well-informed and vocal about issues like climate change, deforestation, and waste reduction.

Example

For instance, an eco-warrior might choose to bike to work instead of driving, even if it’s less convenient, because they are committed to reducing their carbon footprint.

2. Eco-Champions

Strong commitment to sustainability but focus on influencing others.
Lead community recycling initiatives and promote green products on social media.
Encourage workplaces to adopt sustainable practices.

Tip

Designers and manufacturers targeting eco-champions should emphasize how their products enable broader environmental impact, such as supporting community projects or reducing global emissions.

3. Eco-Fans

Support sustainability but are less proactive.
Likely to purchase eco-friendly products if they are convenient and affordable.
Behavior is influenced by trends and peer pressure.

Analogy

Think of eco-fans as spectators at a sports game—they cheer for the team (sustainability) but aren’t playing on the field themselves.

Tip

Making sustainability accessible encourages eco-fans to make greener choices.

4. Eco-Phobes

Resistant to sustainability efforts.
Distrust environmental claims.
Prioritize convenience and cost over eco-friendliness.

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

1. Human factors and ergonomics3 subtopics

2. Resource management and sustainable production6 subtopics

3. Modelling5 subtopics

4. Final production11 subtopics

5. Innovation and design7 subtopics

6. Classic design2 subtopics

7. User-centered design (HL)5 subtopics

8. Sustainability in design (HL)4 subtopics

9. Innovation and markets (HL)5 subtopics

10. Commercial production (HL)5 subtopics

IB Design Technology 8.2 Sustainable Consumption Notes

1. Human factors and ergonomics3 subtopics

2. Resource management and sustainable production6 subtopics

3. Modelling5 subtopics

4. Final production11 subtopics

5. Innovation and design7 subtopics

6. Classic design2 subtopics

7. User-centered design (HL)5 subtopics

8. Sustainability in design (HL)4 subtopics

9. Innovation and markets (HL)5 subtopics

10. Commercial production (HL)5 subtopics

Understanding Consumer Behavior and Attitudes Toward Sustainability

4 Main Consumer Profiles

1. Eco-Warriors

2. Eco-Champions

3. Eco-Fans

4. Eco-Phobes

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

Understanding Consumer Behavior and Attitudes Toward Sustainability

4 Main Consumer Profiles

1. Eco-Warriors

2. Eco-Champions

3. Eco-Fans

4. Eco-Phobes

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account