Market growth
Market growth refers to the percentage increase in the total size of a market over a specific period.
Market growth can be measured in terms of sales revenue, units sold, or number of customers.
The formula for calculating market growth is:
$$
\text { Market Growth }(\%)=\left(\frac{\text { New Market Size }- \text { Old Market Size }}{\text { Old Market Size }}\right) \times 100
$$
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Paywall
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