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Population
The whole group you want information about (for example, all students in your year group).
Sample
A subset of the population from which data are collected.
Sampling frame
A list (or other complete listing) of all members of the population from which a sample can be selected.
A sample is most convincing when it is representative, meaning it reflects important features of the population (such as age ranges, classes, or product types) in a similar way to the population.
Stratified sampling is especially useful when you expect different strata to behave differently (for example, different classes taught by different teachers). It often improves representativeness without needing a huge sample.
When evaluating a survey, comment on: