How Do Social Norms Coordinate Behavior in Groups?
Social Norms
Shared expectations within a group about how members should behave, speak, and interact.
- A social group relies on cooperation.
- If individuals constantly acted in ways that harmed others or took unfair advantage, the group would struggle to survive and prosper.
- Norms reduce that risk by making behavior more predictable.
- Norms operate at different levels:
- Everyday interaction norms (for example, taking turns speaking)
- Moral norms (for example, not using violence)
- Institutional norms (for example, attending school on time)
- Many norms feel "natural" because we learn them early and see them reinforced repeatedly.
- However, norms are not universal. They depend on culture, history, and the institutions that shape a community.
- Think of norms as the "operating system" of a society.
- You rarely notice it when it works, but if the rules change or different systems meet, confusion and conflict can occur.
How Are Norms and Values Related?
Values
Values are deeply held beliefs about what is important, right, or desirable.
- Norms are closely tied to values.
- A useful way to separate the two is:
- Values describe what a group believes is important (for example, respect, fairness, loyalty).
- Norms describe what people are expected to do (for example, say "please," do not vandalize public property, respect elders).
- In practice, values often justify norms.
- If a community values public order, it may develop strong norms against vandalism and littering.
- If a community values individual freedom, it may develop norms that tolerate a wide range of self-expression.
- If someone barges past you during rush hour, your response depends on your values and the norms you've learned.
- In one setting, a firm verbal protest might be normal.
- In another, staying silent and avoiding confrontation might be considered the more appropriate norm.
What Are Laws Then?
Laws
Laws are rules that govern human behavior and are enforced by social or governmental authority.
- All groups have ways of communicating expectations and dealing with rule-breaking.
- Some groups rely mostly on informal pressure, while others use formal systems.
- Legal systems are used to set standards for behavior and make it very clear what conduct will and will not be tolerated.
- In this sense, laws are a powerful form of norm-setting because they come with explicit, institutional consequences (fines, prison, loss of rights).
- Importantly, laws can be:
- Religiously based, where religious rules strongly influence state law
- Secular, where laws are not determined by a religious authority, even if they developed historically from religious values
- Either way, laws shape a society's norms and help create shared expectations.
- Not all norms are laws.
- Many strong norms (for example, how close to stand when speaking, or how to dress for a ceremony) are enforced socially rather than legally.
What Influence Does Religion and Philosophy Have Over Norms?
- For many societies today, and for most societies in the past, religion has played an active role in shaping expectations for conduct.
- Religious teachings can influence:
- Family relationships and duties
- Moral expectations (right and wrong)
- Community responsibilities
- Government policies and law
- The systematic study of values and what people "ought" to do is part of normative ethics.
- Historical examples include:
- Confucian teachings shaping expectations in ancient China (especially around family and elders)
- Christianity becoming dominant in Europe after the Roman Emperor Constantine legalized Christianity in 313 CE and later becoming the empire's main faith in 380 CE
- Islam shaping societies in the Middle East since the time of the Prophet Muhammad.
How Are Norms Maintained?
- Norms persist because people learn them and because there are consequences for breaking them.
- More formally, norms are maintained through socialization and sanctions.
- Socialization is the process of learning norms through family, peers, school, media, and institutions.
- People internalize expectations over time, so they often follow norms even when no one is watching.
- Sanctions can be:
- Informal (laughter, gossip, praise, exclusion, dirty looks)
- Formal (detention, fines, arrest, job dismissal)
- Sanctions explain why norms can feel powerful.
- Even without a written rule, students may follow classroom norms because the social cost of breaking them (embarrassment, disapproval) is immediate.
Sanctions
Rewards or punishments used by a group to encourage conformity to its norms.
- When analyzing a real-life scenario, separate your evidence into:
- The norm being applied
- Who enforces it
- What sanction is used.
- This makes your explanation clearer and more convincing.
Why Do Social Norm Change When Society Changes?
- Norms aren't fixed.
- They change as people's needs, technologies, and social structures change.
- One way to explain change is to focus on how interaction patterns shift.
- As populations grow denser and technology increases contact between people, the frequency and intensity of social interaction can increase.
- This can reshape roles inside groups and create new expectations (for example, norms about smartphone use, online privacy, or workplace communication).
- Norms may also change when:
- Economic conditions shift (new jobs, new inequalities)
- Laws change (for example, expanding or restricting rights)
- Social movements challenge older expectations
- New generations redefine acceptable behavior
- Norm change often creates conflict.
- Older norms may continue to feel "right" to some people even after laws, institutions, or popular attitudes have shifted.
- Why do social norms make behavior in groups more predictable?
- What is the difference between values and norms?
- Why are laws considered a powerful form of norm-setting?
- What is socialization, and how does it help maintain norms?
- What is the difference between formal and informal sanctions?
- Why do social norms change when population density or technology increases?