How Do Writers Create A Sense Of Where You Are?
- Strong place description helps a reader imagine a setting, feel a mood, and often judge a place (even if the writer claims to be neutral).
- In travel writing and advertising, place description can also persuade.
Setting
The time and place in which the action of a text happens (or, in non-fiction, where the description or events occur).
How Does Word Choice Build Mood?
Two of the most powerful tools for describing place are adjectives and verbs.
Adjectives: the "color filter" over the scene
- Adjectives add extra information about nouns and often reveal attitude.
- Because adjectives carry judgement, they can signal bias (subjectivity) even when a text appears informative.
Verbs: quiet persuasion through action
- Verbs can subtly shape meaning.
- Saying a building "is at the western end" is neutral.
- Saying the western end "is graced by the National Assembly chambers" suggests elegance and value.
- In other words, verbs carry evaluation.
- A common mistake is to hunt only for "fancy adjectives".
- Strong verbs often create a bigger impact than extra description, and they can hide persuasion more effectively.
To sharpen your writing, try this edit: replace forms of to be (is/are/was/were) with more precise verbs (rises, spills, clings, crowds, glitters, looms).
How Does Structure Guide The Reader?
- Factual description or guidebook-style writing often aims for clarity and orientation.
- It tends to use:
- Specific proper nouns (names of museums, hotels, airports)
- Categorizing nouns (landmarks, features, buildings)
- Spatial organization (east/west/north, "at the end", "to the north")
- Neutral-to-positive evaluative language (not over-emotional, but approving)
The "walking tour" method
- Many factual descriptions feel like a route through the city, with the author describing to you in chronological order what they're experiencing.
- This structure matters because it makes the reader feel oriented, safe, and able to imagine moving through the place.
Travel Advertising Versus Travel Writing: Different Purposes, Different Ethics
A holiday advertisement and a travel writer may both describe beaches, streets, or museums, but their purposes often differ.
Travel Advertising: description as persuasion
- Holiday advertisements usually choose a setting the audience already wants, then present it as appealing as possible.
- They tend to show ideal conditions (for example, sunshine rather than rain), helping viewers imagine themselves in that setting.
- They may also:
- Emphasize luxury, value, or status
- Target specific audiences (budget travellers, families, wealthy travellers)
- Appeal to values such as charity or the environment
- The description is designed to make you want to visit, and to spend money.
Travel Writing: description as experience (still not fully neutral)
- Non-fiction travel writing often aims to give a sense of people and places without directly selling a product.
- It can be personal or factual, but it can still contain bias, because language choices always create an angle.
A key reading skill is separating what is described (details) from how it is described (connotations and tone).
How Can I Write Vivid Place Descriptions?
Good place description usually balances concrete detail with controlled viewpoint.
- Choose a dominant impression
- Before you write, decide the controlling idea you want the reader to take away (for example: "calm and modern", "crowded but lively", "beautiful but fragile").
- This prevents your writing from becoming a random list.
- Use specific nouns before adding adjectives
- Specific nouns do more work than extra adjectives.
- Weak: "beautiful buildings"
- Stronger: "sandstone courthouses and glass office towers"
- Then add adjectives that match your dominant impression.
- Combine senses selectively
- Sensory details make place writing immersive.
- You don't need all five senses, pick the ones that fit your purpose.
- Sound: echoing calls, traffic hiss, distant music
- Smell: roasted spices, damp stone, sea salt
- Touch: sticky heat, sharp wind, cool tiles
- Control sentence length for pace
- Longer, flowing sentences can mirror a slow walk or a sweeping panorama.
- Short sentences can create shock, tension, or clarity.
- Always link technique to effect using a simple chain:
- Device (adjective/verb/personification) →
- Connotation (what it suggests) →
- Reader effect (mood/attitude) →
- Purpose (inform, entertain, persuade).
- Pick one paragraph describing a place (from a book you are studying or an online travel article).
- Underline three adjectives and two verbs that shape mood.
- Rewrite the paragraph in a different tone (positive to negative, or negative to positive) by changing only those five words.
- Explain what changed in the reader's impression.