In the Spanish ab initio course, you will often be asked to create texts that persuade or promote. These tasks test your ability to use language strategically to grab attention and influence the reader's behavior. These texts prioritize visual clarity, short messages, and persuasive techniques.
DEFINITIONS
* El anuncio (the advertisement): A public notice promoting a product, event, or service.
* El folleto (the brochure/leaflet): A small magazine or folded paper giving information or advertising something.
* El cartel (the poster): A large printed picture or notice used to advertise something in a public place.
* Persuadir (to persuade): To convince someone to do or believe something.
* Público objetivo (target audience): The specific group of people a message is aimed at.
The main goal of an advertisement is to spark desire and provoke action (like buying something or joining a club). Because people see hundreds of ads a day, yours must be impactful and brief.
In Paper 1, use imperative verbs (commands) to tell the reader what to do. Common ones include: compra (buy), visita (visit), descubre (discover), and llama (call).
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Paywall
(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.
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