Psychology and the Senses in Design
Definition
Psychology
Psychology in design is the study of how users think, feel, and respond to sensory information, helping designers create products that are more intuitive, engaging, and effective.
The Role of Senses in Design
Definition
Psychological factors
Human factor data related to psychological interpretations caused by light,
smell, sound, taste, temperature and texture.
- Senses are how we receive information from the environment and shape our experiences.
- Smell, sound, touch, taste, and vision all influence how we perceive and interact with products.
Understanding how different senses interact helps designers create products that are functional, appealing, and intuitive.
Smell
- Scents can evoke memories and emotions.
- Some brands use signature scents in their stores to create a unique atmosphere and enhance customer experience.
- They can increase user satisfaction.
- Retail spaces use signature scents (e.g. Abercrombie stores).
- Car interiors designed with “new car smell” to enhance appeal.
- Smell of fresh bread might create a sense of warmth and comfort.
Sound
- Provides immediate auditory feedback
- Unique sounds can become part of a brand's identity
- Music and soundscapes can evoke emotions, enhancing the user experience
- Microwave beep signal when cooking is complete.
- Notification tones differentiate message types in smartphones.
- Electric vehicles generate artificial engine noise for safety.
- The Netflix “ta-dum” sound is a strong example of sound branding, short, distinctive, and immediately linked to the brand.
Touch
- Texture: The feel of a material can influence perception.
- A soft, plush fabric might suggest comfort.
