To what extent will the change in John Lewis' pricing strategy, with the reinstatement of 'Never Knowingly Undersold,' improve its market share in the UK department store market?HL
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7
Official IB Result
IB Grade: 7
Criteria A: Integration of a Key Concept
4/5
0
3
5
Criteria StrandsPro
A.1Understanding and integration of key concept
Good
A.2Connection to organization
Excellent
Criteria Feedback
- The student maintains a strong and specific connection to John Lewis throughout the investigation, so the key concept is consistently anchored in the organization rather than treated generically.
- The concept is often used analytically rather than descriptively, especially where the student discusses customer perception, competitive response, and the sustainability of the pricing shift.
- The student's strongest moments show nuance and conditional judgement, which helps the concept feel integrated into the argument rather than simply attached to it.
- At times, the concept is still stated rather than fully unpacked, so the analysis does not always explain the mechanism of change in enough depth.
- Some claims about the strategic impact of the pricing move are not fully substantiated, which weakens the precision of the conceptual argument.
- The investigation does not quite reach the most fully integrated level because the concept is not sustained with equal depth in every section.
Criteria B: Supporting Documents
4/4
0
2
4
Criteria StrandsPro
B.1Number of documents
Excellent
B.2Relevance and depth
Excellent
Criteria Feedback
- The student uses five supporting documents, which sits within the required range and gives the investigation a workable evidence base.
- The documents are generally relevant and sufficiently in-depth, with a good mix of John Lewis material and external commentary.
- The student shows some source awareness and evaluation, including recognition of possible bias and the need to handle sources critically.
- The evidence base would be stronger if more of the supporting material were used more precisely and comparatively in the methodology and analysis.
- Some documents are used more as background than as fully exploited evidence, so their individual analytical value is not always clear.
- The submission would benefit from a clearer explanation of why each document is necessary and how each one adds a distinct perspective.
Criteria C: Selection and Application of Tools and Theories
3/4
0
2
4
Criteria StrandsPro
C.1Selection of tools and theories
Good
C.2Application and relevance
Good
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
3/5
0
3
5
Criteria StrandsPro
D.1Data selection and use
Excellent
D.2Analysis quality
Good
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
3/3
0
2
3
Criteria StrandsPro
E.1Consistency with evidence
Excellent
E.2Answer to research question
Excellent
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria StrandsPro
F.1Organization and structure
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
2/2
0
1
2
Criteria StrandsPro
G.1Required elements
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.